Article Number: 16967
Two WILLIAMSBURG at Home® Collections Lead Slate of Fresh Designs at Capel Rugs
Troy, N.C. — Capel Rugs is adding two new stylish rug collections to its popular WILLIAMSBURG at Home® line at the October 19-23 High Point Market, along with a variety of other exciting new import and domestically made designs.

The first new collection for WILLIAMSBURG at Home® is Arcadia, an oversized floral rendering of a timeless 18th-century design from the archives of Colonial Williamsburg, a longtime Capel Rugs licensee. Alluding to the region of Greece imagined to be a mythical paradise, the pattern features the copper-plate printed look fashionable in France and England in the 1760s. Hand tufted in India of 100% wool, Arcadia is offered in three colorways -- sage, indigo and stone -- and three standard sizes -- 5' x 8', 8' x 10'' and 9' x 12'. A 5' x 8' model may retail for under $549.

Also new to the WILLIAMSBURG at Home line is Goa Garden. This artistic interpretation of an intricate pattern recalls the beauty of gardens in Goa, India. The hand-loomed construction with double-back treatment features hints of arabesques and paisley shapes, echoing designs on textiles exported by the British East India Company to England, and from there to British colonies, during the 18th century. Constructed of 60% viscose and 40% wool with a high-low pile texture, Goa Garden is available in three colorways -- pewter, blue slate and sapphire. Four sizes are offered -- 3' x 5', 5' x 8', 8' x' 10' and 9' x 12', with a 5' x 8' model retailing for under $1,149.

"WILLIAMSBURG at Home's unique 'Trend Meets Tradition' approach shines brightly in both of these new collections," said Cameron Capel, president -- sales and marketing for Capel Rugs. "These fashionable rugs pay homage to the past with updated patterns and textures that are perfect for today's relaxed lifestyles."
Left to right: Arcadia in indigo, Arcadia in sage, Goa Garden in pewter, and Goa Garden in blue slate.

To promote its latest introductions, as well as other popular models across the Capel Rugs line, a special "Buy More, Save More" promotion is being offered this market. The promotion starts with a 10% discount on the purchase of any five 5' x 8' rugs in the company's line, both new and existing collections. For purchases of six to 10 rugs sized 5' x 8', buyers will receive a 15% discount, and for purchases of 11 or more, a 20% discount will be applied.

"We want to make it easy for retailers to freshen up their floors as we head into the busy fall selling season," said Capel. "Now that kids are back to school, consumers are thinking about decorating for the holidays and what better way to make a room come to life than with a stylish new rug?"

Also making their High Point Market debuts in the Capel Rugs showroom this market will be an assortment of other on-trend designs. They include:

Abingdon
Capel's new Abingdon collection is hand woven in India. This New Zealand wool and Indian wool blend results in a relaxed, textural design meant for years of enjoyment. Subtle striations of organic colors enhance the appeal of these understated beauties, available in three colorways -- granite, ink and sesame. Sizes include 3' x 5', 5' x 8' and 8' x 10'. A 5' x 8' may retail for under $449.

Raza
Satisfaction and contentment are the embodiment of Capel Rugs' new Raza collection, which captures the feeling of a relaxing retreat. This tactile design is machine made of easy-care olefin, with a plush, inviting texture. Raza is available in three soothing neutral tones -- denim, mushroom and stone -- and four sizes -- 3'11" x 5'6", 5'3" x 7'6", 8' x 10' and 9' x 12'. A 5'3" x 7'6" rug may retail for under $799.

Wanderer
Sewn by Capel's own artisans, the Wanderer collection draws inspiration from the designs and colors of handwoven baskets. These braided rugs create a traveled, collected look by merging global influences with a melting pot of color. Crafted in a proprietary wool blend, the braids are designed with an exaggerated texture resulting in visual and tactile appeal. Five colorways are available -- ocean blue, global blue, deep blue, spice and cognac. Sizes include 3' x 5', 4'x 6', 5' x 8', 7' x 9', 8' x 11', 9'2" x 13'2", 5'6" round and 7'6" round. A 5' x 8' oval rug may retail for under $549.

At market, Capel Rugs also will be adding new colorways to two best-selling collections. Makrana, a timeless, distressed traditional pattern, is being expanded with two new colorways-- sage and mineral blue. Hand knotted in India of a wool and viscose blend, Makrana also is available in grey, charcoal, slate, alabaster and mink.

Hammock, a cross-sewn braided rug with a signature rope border, is being expanded with three colorways -- sharkskin, deep sea and sea salt. Made in the U.S., Hammock's plush yarns are first knitted and then braided to create a relaxed design inspired by ocean breezes. Also offered in grey taupe, linen and camel in a wide range of sizes, a 5' x 8' design may retail for under $449.

In addition, several new introductions from the summer markets that drew rave reviews from retailers will be making their debut in Capel Rugs' High Point showroom this market. They include:

Burke
A new contemporary collection made from 100% PET yarns recycled from plastic bottles. The collection is hand loomed with double-back quality in India to deliver an easy-care, high-performance rug with a thick, lush pile. The collection comes in three colorways -- aegean, charcoal and stone.

Charise
A well-priced, upscale, hand-knotted traditional collection from India featuring classic motifs updated for today’s lifestyles. The 100% wool rugs are available in eight patterns and colorways: Isfahan in sand, Kazak in blue multi, Keshan in champagne, Mahal in dark chocolate, Peshawar in slate ruby, Tabriz in fog blue, Ushak in scarlet and Ziegler in terra cotta. A 5’ x 8’ rug may retail for $1,149. Standard sizes of Charise will be available in domestic stock for immediate delivery starting Nov. 19. Air freight custom orders will be delivered in 3.5 months versus 5.5 months for ocean shipments.

Doodles
A collection of machine-made modern rugs sporting abstract squiggle designs inspired by the popular art of doodling. Made on Wilton looms in Belgium, the Doodles rugs are made of 90% olefin and 10% viscose. The rugs are available in three colorways -- ivory, onyx and raven.

Landis
An eclectic mix of traditional and contemporary rugs machine-made of 100% olefin in Turkey. Cross woven with self-fringe, Landis features eight different designs: Abstract in blue multi and stone multi; Heriz in mica; Isfahan in charcoal and slate blue; Kazak in blue mist, century blue, classic red and champagne blue; Keshan in cerulean blue and crimson/navy; Kirman in ivory, Panel in multi; and Ushak in ivory blue.

About Capel Rugs
Based in Troy, NC, Capel Rugs offers more rugs in more categories than any other rug company, including original braided rugs and woven rugs made in North Carolina for over 100 years; the finest hand-knotted rugs, best-selling hand-tufted rugs, innovative machine-made rugs, kids rugs, and easy to care for outdoor performance rugs. Still family owned and operated. To see more from Capel Rugs, please visit: www.capelrugs.com


L to R: Arcadia: indigo, Arcadia: sage, Goa Garden: pewter, and Goa Garden: blue slate.


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