Miami — Indusparquet USA, industry-leading manufacturer of Brazilian hardwood flooring, has added two new distribution partners for their US east coast business. Indusparquet currently partners with JJ Haines for a majority of the eastern seaboard; Haines will remain in a dual distribution role. Derr Flooring of Willow Grove, PA, has been granted distribution rights for Virginia, Maryland, District of Columbia, eastern Pennsylvania and southern New Jersey. Custom Wholesale Floors, based in Jacksonville, FL, will assume distribution rights in North and South Carolina, Alabama, Georgia and Florida. These changes all become effective October 1st.

According to Jodie Doyle, Indusparquet’s VP of Sales and Marketing, the new distribution partners are a perfect fit for what the company represents today and also the changing vision for Indusparquet in 2020 and beyond. “We are a mature company inside a mature category, so the opportunity for Indusparquet to add two high-quality distributors like Derr and Custom Wholesale Floors is a huge bonus for what we are trying to accomplish,” Doyle said. “Both companies are highly respected in their markets and take the wood business seriously. Their expertise and passion for hardwood and the category will enable our company to tell the new Indusparquet story.”

According to Rick Holden, Chief Operating Officer at Derr Flooring, the chance to partner with Indusparquet was simply too good to pass up.“Derr Flooring is very excited to distribute the complete Indusparquet line in most of our footprint. Their commitment to manufacturing highest-quality products complements our philosophy of offering the best to our customer base,” Holden said. “Additionally, we are proud that Indusparquet and Derr Flooring are both multi-generational, family-run businesses. In addition, they have a tremendous commitment to producing environmentally-responsible products, a major selling point we will present to customers,” added Holden.

Joe DuPree Jr., Chief Operating Officer at Custom Wholesale Floors, indicated CWF is particularly excited to represent the top brand in the category. “At Custom Wholesale Floors, our history is rooted in hardwood flooring, and we share that commonality with Indusparquet. In today’s flooring world of replicating wood ‘looks’ using non-wood materials, we are proud to offer Indusparquet’s “Real Hardwood Flooring” to knowledgeable customers who want the real thing,” DuPree said. “Further, the ‘exotic species’ story and the ability to offer these species in a wide-width plank with a brushed surface and matte finish, gives us a proprietary advantage over the overly saturated European Oak market. We are excited to be working with Indusparquet and to tell our story.”

Indusparquet has been making product changes to their running line offering, all centered around developing the species, visuals and quality that today’s American consumers demand. Their “Exotics Reimagined” campaign will be geared towards ensuring that the distributor, retailer and consumer all understand the unique benefits offered by exotic hardwood flooring and developing new looks that meet the demands of today’s new consumer.

Why Indusparquet?
Ethics, Sustainability and Technology. These are the three bedrock foundations from which Indusparquet has built its business… from Day One. Worldwide, customers trust Indusparquet with their most important projects; they know just because we’re 100 years old, that doesn’t mean we don’t have the latest technology. Our manufacturing is as beautiful as our wood.
For more information, visit: indusparquet-usa.com. Or, contact Terri Sparks: tas@communicatorsintl.com.