Dallas, TX – February 9, 2017 – Quick-Step has recently launched a new digital venture to generate additional interest and loyalty for Quick-Step among the coveted Gen X and Millennial shoppers (consumers between the ages of 18-54). This influencer marketing campaign is entitled Quick-Step’s “RoomUP Blogger Challenge”.

What Is The RoomUP Blogger Challenge?
Quick-Step challenged four diverse design bloggers to “totally transform” one room in their home using Quick-Step flooring as one of the key design changes. Consumers are invited to follow the RoomUP Blogger Challenge on the Quick-Step Style Blog at quickstepstyle.com/RoomUP as the bloggers unveil their before/after transformations, share personal design tips, and comment on their new Quick-Step flooring as well as all other aspects of their room’s total transformation. Each of the design bloggers was hand-picked by Quick-Step for their unique style and prowess as a popular blogger. Consumers are also encouraged to enter the RoomUP Sweepstakes for a chance to win up to 500 sf of Quick-Step flooring.

Why The RoomUP Blogger Challenge Was Created?
“As a forward-thinking brand, Quick-Step is always looking to implement the latest and most effective marketing strategies,” said Paij Thorn-Brooks, vice president of brand marketing for Mohawk Laminate & Hardwood. “While traditional forms of marketing are still important to build overall brand awareness, new strategies like influencer marketing are becoming essential to remain relevant. Influencer marketing campaigns, such as Quick-Step’s RoomUP Blogger Challenge, help reach consumers in a space they are going to for inspiration and advice on purchase decisions from a trusted third-part source.”

“As with all of our marketing efforts, the ultimate goal of Quick-Step’s RoomUP Blogger Challenge is to help our retailers increase their sales of Quick-Step products,” said Thorn-Brooks.

Meet The Bloggers

Classy Clutter
Style: Modern Vibrancy

Classy Clutter is run by two best friends, Mallory and Savannah. The blog was created as a way to document all things creative with an emphasis on home décor, DIY projects, crafts, recipes, organizing, and life. Classy Clutter’s goal is “to inspire just one person to be creative!”

Consumers should get ready for a before and after full of style ideas for their own home when Mallory transforms her garage into an office space featuring Quick-Step’s Reclaimé White Wash Oak planks.

Flamingo Toes
Style: Farmhouse Cottage

Flamingo Toes is a creative maven full of amazing DIY ideas for the beginner to the experienced. Bev McCullough’s home embodies the farmhouse cottage look that is comfortable and welcoming. She loves to make things, especially when they have a vintage flair!

Bev is ready to undertake an exciting flooring makeover project in her kitchen and dining area with Quick-Step’s Envique Gable Oak planks. If viewers are in love with the farmhouse cottage look, then they are sure to be inspired by this makeover.

A Merry Mishap
Style: Scandinavian Minimalism

Jennifer Hagler began writing A Merry Mishap several years ago as a personal blog. Today it has grown into a full time design and lifestyle website. With a passion for Scandinavian design and minimal aesthetics, a Merry Mishap covers beautiful interiors, renovation projects, inspirational pieces, and intimate moments of family and home life.

Viewers can follow along as Jennifer shows how to achieve a minimalist vibe in a bedroom featuring Quick-Step’s beautiful Dominion Steele Chestnut planks.

Design Crush
Style: Bohemian Chic

Design Crush is Kelly Beall’s place to catalogue all varieties of design inspiration, where everything from art to interiors to cocktails is fair game. Kelly’s home style is whimsical and artsy with a flair of mid-century modern.

Kelly is going to rip up the carpet in her bedroom and upgrade to Quick-Step’s Reclaimé Malted Tawny Oak planks. If viewers like bohemian yet modern spaces, they won’t want to miss this project.

About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2016 Floor Focus Retailer Survey - #1 Design, #1 Quality, #1 Service (7th consecutive year); 2015 Award Of Excellence - Laminate Manufacturer Of The Year (5th consecutive year); 2015 Dealers’ Choice Award - Best New Laminate Product Of The Year (5th consecutive year); and 2015 RECO Market Intelligence Report - #1 Quality. The Quick-Step brand is a division of Mohawk Industries. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit us.quick-step.com for more details.