Karastan Names Actress Kelly Preston To “Make A Statement” In Its 2008 AD Campaign
As the fifth statement-maker to appear in the series, Preston succeeds such luminaries as “Law and Order: SVU” star Mariska Hargitay, “Lost” star Evangeline Lilly, and actress/model Andie MacDowell. Preston’s drive to “make a statement” in both her professional and personal lives are perfectly aligned with the dedication that has helped Karastan to become the leading American manufacturer of artfully designed, premium-quality carpets and rugs.
“Kelly Preston’s passion for work and family, and her desire to be the best, are qualities that are central to Karastan’s core values,” said David Duncan, vice president of residential marketing. “Her distinctive, singular style, devotion to both her family and career, and lifelong love of design reflect the key traits of the Karastan consumer.”
“Kelly’s love and respect for the environment, and her determination to make eco-friendly choices when it comes to her home and family, also make her a natural fit for Karastan,” Duncan continued. “2008 is a pivotal year for our company in terms of our ambitious green initiatives. Kelly’s dedication to green products and causes will help attract similarly minded consumers to the Karastan brand, creating new opportunities for our valued retail partners.” Preston is a supporter of Beyond Pesticides, a national research and advocacy group dedicated to eradicating the use of toxic pesticides, and Save Our Seas, a non-profit organization that aims to preserve, protect and restore the world’s oceans for future generations.
A wide-ranging interview with Preston, posted on www.karastan.com, reveals her love of creating beautiful, comfortable, and one-of-a-kind home environments for her family.
“Kelly’s warm, approachable way and her unique sense of style are traits that millions of Karastan consumers can relate to, in the same way they feel a true connection with the Karastan brand,” said Duncan. “One of the consistent goals of the “Make A Statement” campaign has been to connect consumers with our retail partners—an achievement that Karastan continues to build upon year after year. We’re thrilled to welcome Kelly, a true ‘statement maker,’ to the Karastan family, and are excited about the pivotal role she’ll play in driving traffic to our retailers,” said Duncan.
In addition to reading the interview, visitors to Karastan’s Web site can also view a clip of Kelly on EXTRA as she poses for Karastan and get a closer look at the 2008 “Make A Statement” ads.
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