DES MOINES, Iowa, Sept. 28 /PRNewswire/ -- Alliance Flooring, Inc., a national retail flooring group, plans to offer a dual-line Visa credit card program through Wells Fargo Financial Retail Services, a leader in the consumer credit financing industry, beginning in October. The licensee, which does business as Carpets Plus Color Tile, Carpetland USA, Color Tile, and Floorco, has more than 450 flooring retail locations across the United States.

"We have established a very aggressive promotional calendar and have been looking carefully at trends in consumer credit," said Jon Logue, co-president and CEO of Alliance Flooring.

"Our goal was to partner with an established, well known and respected financial firm that understands retail and responds to challenges and opportunities," said Ron Dunn co-president and CEO of Alliance Flooring. "We are looking forward to a long-term relationship."

"We are committed to provide the participating members of Alliance Flooring a level of service that is second to none," said Vince Raneri, senior vice president of national sales for Wells Fargo Financial Retail Services. "Whether participants have a program-related question or need assistance developing a marketing campaign to attract new cardholders, they can count on our staff to provide efficient and effective solutions."

Through this unique program, participating Alliance Flooring retailers can offer customers increased purchasing power with two revolving lines of credit on one card. One line is dedicated for purchases at participating locations and the other line for Visa card purchases worldwide, everywhere Visa credit cards are accepted. In addition, participating Alliance Flooring retailers can offer special terms promotions on the retailer line of credit that allow cardholders to enjoy low monthly payments, competitive interest rates, and flexibility to buy more, buy today, and pay later.

Alliance Flooring, Inc. was founded in 1996 by industry veterans Logue and Dunn. CarpetsPlus began with a philosophy that emphasized independent store ownership backed by the buying power of a national chain. Since then, CarpetsPlus has become the fastest-growing flooring resource group in America, adding Color Tile to its family of retailers as well as Carpetland and Floorco. Pairing the historic strength of Color Tile with the national resources of CarpetsPlus and Carpetland has created a national chain of premier floor covering design centers. Corporate offices are located in Chattanooga, Tenn., and Woodstock, Ga.

For more information call (800)261-6456, write Alliance Flooring, Inc. at 1445 Londonderry Drive, Woodstock, Ga., 30188, or visit http://www.carpetspluscolortile.com or http://www.colortile.com .

Wells Fargo Financial Retail Services, headquartered in Des Moines, Iowa, specializes in providing consumer private-label and dual-line credit card programs to retailers in North America. Its parent is Wells Fargo Financial, a unit of Wells Fargo & Company. Wells Fargo Financial provides real estate- secured lending, automobile financing, consumer and private-label credit cards and commercial services to consumers and businesses. Wells Fargo Financial has $63 billion in assets, approximately 20,700 team members and operates in 48 states across the U.S., the 10 provinces of Canada, the Caribbean, Latin America, and the Pacific Rim. It is headquartered in Des Moines, Iowa.

More information about Wells Fargo Financial is available at http://www.wellsfargofinancial.com .