The hardwood flooring world is rife with durable polyurethane, acrylic and aluminum oxide finishes destined to save any floor from the mightiest household disaster. For the most part they do a very decent job of protecting the floor—at the expense of sacrificing... more

By Jason Strong Executive vice president, BR-111

The recent amendment to the Lacey Act prohibiting imports of illegal wood products into the U.S. is sure to have a profound effect on... more

By Laurie Sanfilippo Marketing manager, Ark Floors

As retailers know, today’s consumer is more cautious than ever when considering a purchase. With an economy that inspires great trepidation, marketing campaigns can no longer coast on... more

With advances in the industry over the past few decades, customizing your wood floor is easier and more affordable than ever before. You can create a one-of-a-kind look with simple... more

Quality underlayment well matched to the installation can provide several benefits that enhance a hardwood flooring installation. To that end, MP Global Products developed two fiber paddings, Insulayment and QuietWalk, with special... more

It’s hard to improve on Mother Nature, but cork suppliers are doing just that with new products that offer even greater green benefits for the home today as well as... more

With current economic conditions causing a steep decrease in new home construction, Columbia is now seeing the consistent hardwood flooring purchases being made by the replacement/remodel consumers. Strong favorites of this demographic are... more

For today’s cost-conscious consumer, the new and improved bamboo flooring on the market is hard to beat for both price and performance, Consumer Reports found. In fact, some bamboo products beat out some of the best... more

By Philippe Erramuzpe COO, US Floors

Cork and bamboo floors are among the most environmentally correct flooring alternatives. While the raw material for cork and bamboo flooring is renewable, the harvesting process does not disturb the... more

By Luc Robitaille Vice president of marketing, Boa-Franc

Studies show consumers choose a hardwood floor based on look and color and not if it is solid, engineered or glueless. Their first concern is finding a product that matches their new décor and that will create a... more