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Every wood line today has a sustainable story behind it, but is green really a viable sales strategy for trading up a customer and creating new... more
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Mullican Flooring has taken on an industry-leading role in producing beautiful, affordable floors that align with recent mandates involving building construction and environmental stewardship standards. Earlier this year, the company introduced... more
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The state of California has often led the way for setting environmental standards worldwide. As an example of its environmental foresight, California established the Climate Action Team and the Climate Action Initiative in 2005 to help reduce... more
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While the Lacey Act is a significant step forward in preventing the illegal harvesting of trees, it does nothing to recognize those companies that work to sustain our forests. To address this issue, the National Wood Flooring Association (NWFA) has... more
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In simple English, the Lacey Act has two basic provisions: 1) It is a United States federal offense to trade in illegal or “tainted” plants and plant-based products, and the action that made the product illegal (“tainted”) does not... more
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Illegal logging is an issue that affects every facet of the industry. It’s a practice that destroys forests, essentially eliminating the raw materials that provide for our way of life; it undermines global trade by introducing low-cost, often inferior, materials to... more
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Ark Floors, a division of Shanghai Woods Co., is a United States company that draws an abundant resource of products from global enterprises. Its ability to utilize these resources, while owning and... more
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For more than 10 years, Elegance Exotic Wood Flooring has been the exclusive North American marketing partner for Yihua Timber Industries, the largest wood flooring manufacturer in Asia. Housed in its new... more
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The low cost of manufacturing in China has been a strong attraction for the U.S. wood flooring industry in recent years, but there is serious risk associated with doing business there. It pays—often literally—to know what... more
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By Sarah Zimmerman Fueled by the increasing popularity of glueless products across multiple flooring segments, Armstrong is putting its hat in the floating luxury vinyl tile (LVT) arena with Luxe Plank. The product is currently... more
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