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Allstate Flooring is not your typical flooring distributor. For starters, it handles primarily wood flooring and associated products. Second, most of the brands it carries are anything but household names. But president Joel Lefkowitz knows wood, and... more
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By Steven Feldman BIRMINGHAM, ALA.—Mohawk has been touting the performance and durability attributes of its SmartStrand with DuPont Sorona renewably sourced polymer since its launch in 2005, claims that have been validated by... more
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Wood may be the toughest flooring category for independent dealers when it comes to competing with Internet retailers. Consumers shop brick and mortar showrooms, then use that product knowledge and professional sales staff input to... more
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Do you take any comfort in knowing that the retail flooring business is not the only segment hit hard by the economic crisis? You should. Because there is great guiding wisdom to be gained from others who... more
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( Source: National Wood Flooring Association) Hardwood flooring offers enduring beauty and long-term value. Unlike other flooring options that need to be replaced over time, real wood floors will... more
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By John Woolsey Vice president of marketing, Anderson Hardwood FloorsMany years ago I had a close friend who was just getting started at a local branch of a well-known brokerage company. One day a middle-age, rather dowdy lady entered their office and asked... more
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Consumers may be intimidated by the limitless choices hardwood flooring offers them today. However, choosing the right kind and style of wood is not hard if... more
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What’s the best way to sell hardwood flooring? FCNews recently surveyed some experts for their suggestions... more
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By Mollie Surratt Marketing communications manager, Shaw IndustriesThere are so many options and choices in hardwood floors today that the typical customer can feel overwhelmed. And if that customer is a woman, experts say her needs must be... more
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Following is a partial list of terms associated with hardwood flooring that a retailer, retail salesperson or installer may come across and should... more
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