By Louis Iannaco

Whether it is just a “keeping up with the Joneses” mentality or a true desire to protect the environment, consumers want green... more

By Matthew Spieler

When sales are slow retailers are urged to diversify and expand their product offerings. But experts also suggest a strategy equally as important: Make sure your assortment includes a good showing of the products that are driving the bulk of sales... more

While the green movement gains mainstream momentum, adhesives manufacturers have been environmentally conscious for quite a while. The major challenge for these glue makers has been developing strong and effective products while placing an emphasis on being environmentally friendly... more

Its name is the first clue: EarthWerks—Flooring Inspired by Nature. For this company, green is not just a marketing tool; it’s a concept that balances its responsibility to the environment with that to the bottom line... more

By Denise Levesque

Chemical companies commonly use terms such as green, eco-friendly and environmentally preferable when marketing green product lines. These claims have lulled the average consumer into a state of false security. Green is not simple, nor is it always logical... more

By Howard Elder, Director of research & environmental affairs/ J&J /Invision

From energy conservation and landfill avoidance to recycled content, bio-based materials and renewable energy credits— carpet manufacturers add new elements to their products’ green story every day... more

By Frank Hearst, Vice president of sales/ Dansk Hardwood

Comparing traditional horizontal or vertical bamboo flooring to strand woven bamboo manufactured using patented cold press technology is like comparing apples to oranges... more

By Ken Ryan

In recent years bamboo has emerged as one of the most popular new flooring styles, in no small part because of its environmental attributes. Unlike many hardwood floors that can take dozens of years to reforest, bamboo grows abundantly and replenishes quickly... more

By Kent Clauson, Marketing manager/Armstrong Floors

Your customer wants a green floor for her home. What do you say? Don’t answer! At least not before you ask your customer a question: “What exactly do you mean by green... more

In addition to the many built-in green qualities by manufacturers, laminate flooring as a whole has numerous inherent environmentally friendly characteristics that make it easy for retailers to use as selling points... more