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Mohawk Hardwood is giving retailers a strong sales advantage by featuring Scotchgard Protector Advanced Repel Technology by 3M in some of its flooring products. The company has partnered with 3M to bring this industry-first, superior surface finish to the more
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Janka hardness ratings chart for over 60 species of both domestic and exotic species of hardwood... more
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BR-111 has been the premier exotic hardwood supplier for more than 20 years. The foundation of the company’s success has been built on providing quality products and excellent service; in fact, it has been... more
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By Emily Hooper Green is once again the dominant trend for this fall’s hardwood lines. Not as in color, but as in environmentally green. Manufacturers are focused on the Lacey Act, CARB guidelines and... more
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By Lukasz Piatek Sales manager, Elegance Exotic Wood FlooringExotic hardwoods are one of the fastest growing sectors of wood flooring. They offer more color and grain options than species like oak or maple. Most of all, exotics offer consumers an opportunity to create a... more
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When customers come to you looking for hardwood flooring alternatives, they more often than not have specific colors in mind that will compliment their home décor. Your job as a wood flooring salesperson is to make certain you direct them to... more
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Business conditions vary, but some aspects of business, including brand dynamics, remain constant. Retailers make a sale when they communicate a value proposition. Customers put their money on the... more
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By Brian Greenwell VP, sales and marketing, Mullican FlooringWith the flooring markets constantly changing and evolving, sales personnel face a difficult challenge in keeping abreast of new products. Initially matching the right flooring product with the right customer and situation is... more
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Mannington Mills is a fixture in the flooring industry, and a company that stands out because of its unique atmosphere and enduring spirit as a family-owned, professionally managed company with a focus on innovative product design and technical development as well as... more
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By Joel Lefkowitz President, Allstate Flooring DistributorsThe current economy has retailers struggling to maintain profitability and manufacturers making cuts across the board to reflect the decreased demand for products. It is this landscape that has made... more
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