There are few flooring manufacturers, if any, doing more than Armstrong to drive consumers to retail showrooms. In fact, we send a consumer to a retailer every two minutes... more

Beaulieu of America provides our dealers with expert retail advertising support services. These include Bliss branded ad materials, direct mail and flyer templates and customizable radio and TV spots to run in your markets... more

At Anderson, we have a social media strategy that will break sometime between the second and third week of October. We think that social media is one of the most effective ways of targeting customers in the home decorating market or... more

For more than a decade, the National Institute of Building Sciences has managed the National Clearinghouse for Educational Facilities (NCEF) for the U.S. Department of Education. Despite this long-term relationship with the Department, and the respect and recognition both... more

By Emily Hooper

To some ears, traffic is a dirty word and conjures anxiety, stress and the occasional bout of road rage. For retailers, it is the magic word, essential for a profitable business. For them, something like the 12-day traffic jam outside Beijing last month would have been a... more

By Louis Iannaco

PARRISH, FLA.—Profit On Hold, a marketing company headquartered here, has been creating on hold message programs for the flooring industry for 16 years. For Jon McCrensky, vice president, the key to the company’s success has everything to do with... more

CHAGRIN FALLS, OHIO— Launched in 2003, Tarkett’s ReUse/ReStart programs entail the recycling of installed flooring in the commercial market, installation waste and product samples. In 2009, the programs recycled 154 million pounds of flooring globally, conducting the... more

I just wanted to share with you my absolute agreement on the [editorial] seven steps to gain confidence and patronage of women over the age of 50 FCNews, July 5/12 – “Follow the purchasing power”)... more

Enjoying cocktails after a full day of seminars for contract designers and distributors sponsored by Amoco Fabrics & Fibers, are, from left, John Mitnitsky of Amoco; Harry Brightman of Brightman Distributing Co.; Michael “Mickey” Alterman of Royal Carpet Distributors, and... more

FAYETTEVILLE, N.C.— Clear Path Recycling, a joint venture between Shaw Industries and DAK Americas, officially began processing operations in July. Created to produce recycled polyethylene terephthalate (RPET) from post-consumer plastic bottles, Clear Path Recycling will bring... more