NEW YORK—It’s one of the premier events of the year for Rockefeller Center, the home design industry and Mohawk Industries. The House Beautiful Kitchen of the Year Project sets a standard for innovation, creativity, function and... more

After a day of golf, this foursome posed during the cocktail hour preceding the banquet at the 20th Annual Invitational Golf Tournament sponsored by BASF at the Dalton Country Club. The event took place in September of 1986 and shown here enjoying... more

Great Smokey Mountains National Park - September 3, 2010- In a move that will help the environment both within and beyond park boundaries, the U.S National Park Service has approved the use of a unique erosion control product made from discarded carpet for the contractor who performed a roadway construction project in... more

Upselling. Trading up. Whatever the term, for some reason many are uncomfortable with this sales technique even though it has long-term benefits for the consumer, salesperson and store... more

By Michael Cheek Director of Internet marketing, Mohawk Industries

Facebook provides flooring retailers a huge opportunity for some of the most cost-effective advertising possible in today’s most lucrative social media marketplace... more

By Amanda Meyers Public relations manager, Armstrong

Armstrong is the number one trusted flooring brand among consumers. How do we do it? We listen. Today Armstrong is learning the value of listening to customers in a whole new way—through social media—and we encourage... more

By Rob Jones

Through blogging, companies in every field are making direct connections with potential customers and industry partners. They are creating opportunities for the content they create to be more frequently indexed for relevant keywords by search engines like Google and Yahoo. They are building... more

By Matthew Spieler

DALTON—She was hailed as a pioneer, a teacher, a visionary, and praised for her courage, determination and caring nature, but most of all she was called a friend to everyone throughout the supply chain—from the top mill executive to... more

More than 500 million people prove it—social media isn’t a fad. It’s fact. And that number is only from Facebook users... more

By Katherine Andes

It’s always something! It was bad enough you had to deal with getting a website up and running. Now your being told you’ve got to have a blog, a Facebook page, LinkedIn and Flickr accounts—and, oh, you have to start... more