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HICKSVILLE, N.Y.—A new revolution is under way: Apps. Those handy, clever programs that allow people to find and do virtually everything via their smartphones. The flooring industry is no different as manufacturers have jumped on the app wagon, launching their own... more
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EMERYVILLE, CALIF.—Residential products such as flooring, paints windows and doors are now being certified to a new, stricter standard by Scientific Certification Systems (SCS), which recently expanded its Indoor Advantage Gold program... more
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By Steven Feldman CHICAGO—In the aftermath of increases in attendance and optimism at NeoCon 2010, exhibitors reported indicators point to a commercial market poised for a gradual rebound... more
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It’s known in the sales and marketing world that two measures of brands are consistent predictors of increased sales, even in a down market. These two gauges are brand awareness and purchase intent... more
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In an age of brand consolidation and streamlining to more efficiently and profitably compete, Beaulieu management is slowly making its own brand changes to ensure its customers have the best carpet brands on the market... more
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By Matthew Spieler In this fast-pace world of constant change and countless number of advertising impressions being see each day, the importance of offering well-recognized, highly trusted brands has become greater than ever. Every year, there are many research projects done to test the theory of brand strength versus... more
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By Stephen Kasser For most retailers, a serious deadline involves making certain a home is ready for a family to move in, while those who do commercial jobs might be working against the clock in preparing a meeting room or auditorium for a... more
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By Emily Hooper With 125 years of brand experience and 10 million square feet of flooring sold per day around the world, Tarkett has the numbers to call itself a top player in the resilient flooring category. Consolidation and a restructuring of brands have resulted in... more
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By Steven Feldman COMMACK, N.Y.—Two months after adding the Halo Floors luxury vinyl tile brand to its portfolio of resilient sheet and tile products (FCNews, May 31/June 7), CBC America is kicking things into high gear... more
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After 39 years of full-time employment I have decided to retire from Harry Katz Floor Covering Carpet One. As a wise man once told me, 20 years in one place is long enough, and I had actually been there for 58. With that said, I will be leaving the business in the capable hands of... more
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