Floor Covering News has long been an advocate of the Internet. We were one of the first to take advantage of the Internet in the early 1990s to gather news and do research. Then as website technology began opening up for everyday use, FCNews jumped on board and launched... more

Honesty, integrity and hard work are the core values that Shaw Industries strives to expound in every aspect of business—from its associates to its manufacturing to its means of marketing itself. In an age of ever-changing technology and viral communication, Shaw knows it is necessary to implement social media into... more

By Jennifer Brough

Marketing efforts begin with identifying goals and now, more than ever, setting them with measurable results. When devising a marketing strategy, no one tool should be perceived as the sole solution. What works for one company may not... more

By Shannon Bilby

Are you one of those people who think Facebook is only for teenagers? Or only for mindless updates of what people are doing? Are you also one of those people who have a business struggling in this economy... more

In February 1989, the Floor Covering Industry Foundation (FCIF) held its annual banquet during the Atlanta winter market and most industry leaders turned out. Shown here during the cocktail hour are... more

In line with the slew of new words and terms created by social media, so have a tremendous amount of websites cropped up dedicated to the whole concept. Listing all the social media sites can be a daunting task as there are literally hundreds in existence and... more

DALTON—Clear Path Recycling, a joint venture established by Shaw Industries and DAK Americas, began processing operations last month. Since construction began on the recycling facility, 57 full-time positions have been created... more

Social media is doing more than changing the way people and businesses interact. It is changing the way they communicate. From familiar words used in unfamiliar ways to a plethora of new terms, the jargon used in the social media world is growing as quickly as... more

Nowadays, it seems as if wherever one turns, he is bombarded with some aspect of social media. But just what social media is and what it means in the world of flooring, especially for a small business, are two of the main questions the industry is trying to... more

By Matthew Spieler

Facebook. Twitter. LinkedIn. YouTube. Blogging. Flickr. SEO. Digg. Web analytics. And the list goes on and on. Whether you call this list social media, social networking or something else, it is all around us and growing by the second... more