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Article Number: 24648
Jeff Lorberbaum Receives 2024 Spirit of Life Award
CALHOUN, Ga. - On February 26, City of Hope, one of the largest cancer research and treatment organizations in the United States, honored Jeff Lorberbaum along with Kevin Campbell, president of Moen Americas, and Tom Koos, president and CEO of PrimeSource Brands with the prestigious Spirit of Life Award. The honorees are selected by City of Hope’s National Hardware/Homebuilding Industry group for their dedication to philanthropy and humanitarian accomplishments. The awards were presented at a gala reception at the Palms Resort in Las Vegas attended by more than 400 business leaders, one day before the start of Design & Construction Week at the International Builders’ Show.

The Spirit of Life Award is City of Hope’s highest honor, bestowed upon leaders in various categories of business, including construction, hardware and homebuilding, music, film and entertainment, fashion and beauty, food, real estate and more. The award presentation launches a year-long philanthropic campaign led by the honorees to benefit City of Hope.

Lorberbaum’s family business, Aladdin Mills, merged with Mohawk Industries in 1994, and he was appointed president of the company the following year. He became CEO in 2001 and broadened Mohawk’s strategy to become a comprehensive flooring provider. The company has expanded its portfolio to take leading positions in carpet and rugs, ceramic tile, laminate, luxury vinyl tile and sheet vinyl as well as insulation and panels in Europe. Today, Mohawk is the world’s largest flooring manufacturer and ranks 351st on the Fortune 500. The company employs more than 43,000 individuals and operates manufacturing facilities in 19 countries.

“Mohawk and City of Hope share a commitment to helping people lead healthier lives, so it’s a special honor to be named as a recipient of this year’s Spirit of Life Award,” Lorberbaum said. “Each day, City of Hope’s research teams are delivering groundbreaking results that translate into superior treatment and improved patient outcomes. My family and I are proud to help City of Hope expand their lifesaving work battling cancer, diabetes and other major illnesses.”

The National Hardware/Homebuilding Industry group has supported City of Hope through philanthropy since 1983. Leaders from across the profession come together to search for cures and save lives for patients affected by cancer, diabetes and other life-threatening illnesses. The fundraising group has raised more than $185 million to benefit City of Hope over the last four decades.

“We’re grateful to have professionals from around the home improvement industry support City of Hope’s mission through philanthropy and volunteerism,” said Kristin Bertell, Chief Philanthropy Officer at City of Hope. “For more than four decades our partners across hardware and homebuilding have put aside competition with each other to focus instead on joining us in our fight to defeat cancer – and that’s remarkable.”

About Mohawk Industries
Mohawk Industries is the leading global flooring manufacturer and creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, Eliane, Elizabeth, Feltex, GH Commercial, Godfrey Hirst, Grupo Daltile, IVC Commercial, IVC Home, Karastan, Marazzi, Mohawk, Mohawk Group, Mohawk Home, Pergo, Quick-Step, Unilin and Vitromex. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, Malaysia, Mexico, New Zealand, Russia and the United States.

About City of Hope
City of Hope's mission is to deliver the cures of tomorrow to the people who need them today. Founded in 1913, City of Hope has grown into one of the largest cancer research and treatment organizations in the U.S. and one of the leading research centers for diabetes and other life-threatening illnesses. City of Hope research has been the basis for numerous breakthrough cancer medicines, as well as human synthetic insulin and monoclonal antibodies. With an independent, National Cancer Institute-designated comprehensive cancer center at its core, City of Hope brings a uniquely integrated model to patients spanning cancer care, research and development, academics and training, and innovation initiatives. City of Hope’s growing national system includes its Los Angeles campus, a network of clinical care locations across Southern California, a new cancer center in Orange County, California, and treatment facilities in Atlanta, Chicago and Phoenix. City of Hope’s affiliated group of organizations includes Translational Genomics Research Institute and AccessHopeTM. For more information about City of Hope, follow us on Facebook, Twitter, YouTube, Instagram and LinkedIn.


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