CALHOUN, Ga. Oct. 11, 2023—From Jan. 24 to Jan. 26, 2024, Mohawk is returning to Las Vegas for The International Surface Event (TISE) for the 13th consecutive year. As the fifth stop of Mohawk Momentum Roadshow, Mohawk’s 21,000-square-foot showroom will be front and center with revolutionary product launches, exciting digital program updates and exclusive booth experiences each day of the show.
“Surfaces is so much more than a trade show—it is where key players across the industry join forces to support and empower the industry’s leading retailers,” said Kelli Widdifield, Mohawk’s senior vice president of marketing. “Mohawk is proud of our continued partnership with TISE, and we look forward to hosting our retail partners at the premier industry show.”
Attendees will be able to take advantage of the following special perks in Mohawk’s booth space:
Mohawk VIP Registration
Retailers can sign up for free Surfaces admission and gain access to Mohawk’s VIP registration lounge. Skip the long lines and pick up badges in front of the Mohawk entrance of the showroom. Visit MohawkMomentumRoadshow.com for registration desk hours and to register for TISE.
Mohawk VIP Party Featuring Signature™
On Wednesday, Jan. 24 at 4 p.m., Mohawk and Unilin invite all VIP registrants to a private, after-hours party sponsored by Signature Technology to celebrate the opening day of Surfaces.
WIFI Breakfast Club
On Thursday, Jan. 25 at 10 a.m., Mohawk is hosting Women in the Floorcovering Industry (WIFI) at the Mohawk booth to enjoy mimosas and a light breakfast while networking. Pick up your ticket for entry at Mohawk’s VIP registration desk.
Installer Appreciation Event
Connect with installers, the foundation of the industry, on the afternoon of Thursday, Jan. 25 at 3 p.m. with light bites and drinks in honor of the National Installer of the Year competition, sponsored by Performance Accessories.
“Surfaces 2024 is on pace to be our largest event to date,” said Dana Hicks, group director of events for Informa Markets. “The industry is stronger together, and Mohawk continues to attract thousands of top retailers along with its coveted Edge partners year after year. The Mohawk exhibit is a show within a show, and we always look forward to the Mohawk booth experience.”
Mohawk Momentum Roadshow will stop in the following cities:
• Atlanta: Jan. 4-5, The Hotel at Avalon
• Washington, D.C.: Jan 10-11, MGM Grand
• Dallas: Jan. 11-12, Courtyard TownePlace Suites Marriott Grapevine
• Chicago: Jan. 17-18, Sheraton Grand
• Las Vegas: Jan.24-26, Mandalay Bay
• Huntington Beach: Jan. 31- Feb. 1, Waterfront Beach Resort
• Toronto: Feb. 7-8, Toronto Airport Marriott
Registration for all Mohawk Momentum Roadshow stops is open at MohawkMomentumRoadshow.com.
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Performance Accessories, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.