Mohawk Introduces the Next Evolution of Local Advertising: Edge Local Advertising
“Mohawk’s Edge Local Advertising makes it easy to capture the consumer online and drive store traffic,” said Janel Hernandez, Mohawk’s director of channel marketing. “And we know it works. Dealers who use Edge Local Advertising report 30 percent more traffic month over month.”
Edge partners have access to Edge Local Advertising, where they receive campaigns that support Mohawk products, brands and national promotions. Retailers have the option to sign up for any campaign and receive a recommended spend based on their location to reach the right customers at the right time.
“Edge Local Advertising offers Edge partners the flexibility to easily advertise on a schedule that makes sense in their markets,” continued Hernandez. “They can focus their digital advertising spends on local customers who are more likely to walk into their stores, ready to make a purchase.”
Retail partners who take advantage of Edge Local Advertising receive access to the following:
Exclusive Brand Campaigns
Participants can select from Mohawk, Pergo and Karastan campaigns to execute in their local markets.
New Platform for Easy Signup
The new Ad Center platform will connect to co-op, where retailers can sign up for any of Mohawk’s five new advertising tactics.
Expert Insights on Ad Spend
Based on location, Mohawk will calculate a recommended spend so retail partners get the most for their investment.
Store visits can be tracked with audience-based targeting and geo-fencing.
Paid Search & Paid Social
Participants can drive customers to their stores with “near me” listings.
Landing pages can be added with tracking options to their existing websites.
Additionally, retailers can manage all their leads in a centralized leads portal.
For more information about Edge Local Advertising, speak to a local Mohawk sales representative.
Monday, March 27, 2023
CALHOUN, Ga. February 13, 2023—Mohawk is expanding SolidTech’s waterproof capabilities by adding WetProtect® technology to the Select and Plus performance tiers. In addition to providing ultimate durability, SolidTech’s expansion of...read more
CALHOUN, Ga. February 6, 2023—Throughout 2023, Mohawk is investing in specialty retailers through its Edge partner program. Launched in 2018, Edge will now feature all new exclusive benefits that will help retailers adapt to...read more
CALHOUN, Ga. January 27, 2023—Mohawk is investing in the powerhouse product brand with a state-of-the-art merchandising destination, the SmartStrand Color Wall. Designed to elevate the overall...read more
CALHOUN, Ga. JANUARY 18, 2023—More “independent” moments are made on Mohawk. Sunshine on a Ranney Day, an Atlanta-based nonprofit that renovates rooms for children with special needs, chose Mohawk flooring for two of its latest makeovers – dream bedrooms for...read more
CALHOUN, Ga. January 16, 2023—After a successful Edge Summit 2023, Mohawk is bringing its retail renaissance online to MohawkToday.com for Edge partners. The newly renovated digital platform, created exclusively for...read more
CALHOUN, Ga. November 21, 2022—During Edge Summit, set for December 12-15, 2022 at Gaylord Opryland in Nashville, attendees will get a first look at how Mohawk is resetting the standard of beauty by expanding...read more
Monday, March 27, 2023