CALHOUN, Ga. JUNE 7, 2022—Mohawk announces that registration for Edge Summit is now open. Set for December 12-15, 2022 at Gaylord Opryland in Nashville, Edge Summit will ignite retail businesses with the most compelling brands, engaging digital programs and innovative technologies in flooring.
“Retail is entering a new era,” said Kelli Widdifield, Mohawk’s senior vice president of marketing. “Mohawk is leading a reinvention—a retail renaissance—that kicks off at Edge Summit and continues into the years ahead. Edge Summit brings a multitude of opportunities for networking, education and entertainment.”
Attendees will learn how Mohawk can help grow their businesses. Featured speakers include Jeff Lorberbaum, CEO; Paul De Cock, president; Jeff Meadows, president of residential sales; and Widdifield. Attendees will also hear an exciting keynote that will be announced in the coming weeks.
Updates to the Edge program will be announced as Mohawk has amplified its go-to-market strategy to rival the best customer loyalty programs in the business. Top-tier Edge partners will begin taking advantage of some of those perks in person at Edge Summit.
A power-packed educational curriculum will dive into best-in-class business practices, the latest innovations in digital platforms and consumer insights and trends. Each track will be grounded by peer-to-peer discussions that will help drive business change.
During the Sales Extravaganza, retailers will be able to seize extraordinary and exclusive product discounts in Mohawk hard and soft surfaces that are only available to Edge Summit attendees to capture the 2023 selling season ahead of local competition.
In addition, attendees will learn about Mohawk’s digital transformation, including new Omnify features and expanded campaigns, and explore the latest in merchandising for Mohawk, Pergo and Karastan in-store support.
The Edge Gala Reception and Dinner will highlight the retailer of the year winner and feature world-class dining and live entertainment.
“There has never been a more important time to be a part of Edge,” said Meadows. “Today’s consumers are changing their buying habits and how they search for products. At Edge Summit, you’ll get real solutions for your business to remain relevant and top of mind in your market. The future of retail is now.”
For registration details, visit mohawktoday.com/edgesummit.
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.