CALHOUN, Ga. March 28, 2022—In response to the high demand for resilient products, Mohawk is expanding VersaTech, the original waterproof flooring solution, to provide more versatile options for every consumer and every budget. In the coming year, VersaTech will add a new Plus tier to complete its current domestically produced product offerings, VersaTech Essentials and Select. This additional tier will feature new CleanProtect® with built-in Actviveguard technology that provides antimicrobial properties and refreshed decors for a seamless shopping experience.
“As the original waterproof flooring, VersaTech is synonymous with versatility,” said Seth Arnold, vice president of hard surface marketing. “With this new tier, VersaTech is able to offer a clear trade-up story for any performance, style and budget need, while attracting a new audience of consumers who find comfort in a clean home with CleanProtect technology.”
VersaTech is now available in multiple price tiers, Essentials, Select and Plus, to provide versatile options for every budget. VersaTech Essentials features wear protection that resists wears, tears and gouges at affordable prices, resulting in fewer customer claims. VersaTech Select provides wear protection plus EasyClean and stain and scuff protection for simple clean ups and stain prevention.
New VersaTech Plus features 36 redesigned decors with enhanced performance and stain, scuff and scratch protection. VersaTech also features new CleanProtect, featuring antimicrobial properties built in to protect the floor.
“VersaTech continues to meet the consumers’ needs with versatile options for every home,” said Adam Ward, vice president of product management, resilient. “VersaTech’s fiberglass construction provides superior performance while making it low maintenance, perfect for customers looking for a flooring for everyday life.”
For more information on VersaTech, visit MohawkToday.com or speak to your local Mohawk sales representative.
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand and the United States.