CALHOUN, Ga. June 30, 2021—Mohawk will unveil innovative products across categories, programs and digital offerings to help its retail partners “Win with Edge” at the Mohawk Edge Summit 2022, held December 1-4, 2021 at Gaylord Opryland in Nashville, Tenn.
“There has never been a more important time for our customers to leverage their Edge status with Mohawk,” said Karen Mendelsohn, Mohawk’s senior vice president of marketing. “Winning isn’t just about your bottom line. It’s about knowing you seized every opportunity to set yourself apart in your market to gain share. And with the latest programs and innovative products, we have built what consumers want and can ultimately drive them directly to flooring specialty retailers.”
The Edge Summit invites retailers to experience world-class digital programs, new product offerings and industry-leading networking opportunities that drive business growth and customer loyalty. Top Mohawk leaders will be in attendance to deliver several key presentations, including a state of the industry update from CEO Jeff Lorberbaum and a powerful keynote address by a legendary athlete. Attending speakers include several industry experts and some of Mohawk’s most senior executives, such as Paul De Cock, president; Jeff Meadows, president, sales; Karen Mendelsohn, senior vice president, marketing; and Kurt Weaver, Curt Hutchins and Jamie Chilcoff, business leaders from Mohawk’s resilient, soft surface and wood and laminate sectors.
“After a year postponement, Mohawk is more than ready to host our customers in a big way,” said Meadows. “We are coming together for the second Mohawk Edge Summit to celebrate our customers who have thrived in a year of uncertainty.”
Groundbreaking educational sessions will include four tracks:
• The Future of Retail
• Driving Digital
• Operational Excellence
• Fashion Trends & Inspiration
Each track is grounded by peer-to-peer sessions along with presentations on key topics facing today’s business landscape. The Summit is scheduled over three days with networking highlights that include:
• Wednesday: Welcome Reception
Welcome with leadership and sales team members
• Thursday: Sales Extravaganza
Exclusive product specials available at exclusive prices – only available at Edge Summit
• Friday: Edge Summit Gala and Awards Ceremony
Celebrate outstanding retailers of the year and live entertainment
“Mohawk is ready to unveil what we have in store for our customers to ensure they Win with Edge in 2022,” explained Meadows. “After an unprecedented year, customers pivoted from leaders to survivors. Moving forward, defining your winning edge has never been more important for your business. This is a new day, a new opportunity.”
To register for the Edge Summit, visit mohawktoday.com/edgesummit.
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.