CALHOUN, Ga. May 11, 2021—Following a successful 2021 launch of an expanded offering, Mohawk is elevating Pergo Extreme even more to help drive traffic to its retail partners. Pergo Extreme is set to sponsor Country Living and Good Housekeeping’s first-ever virtual Makeover Takeover Renovation Summit. During this free summit from Wednesday, May 12 to Thursday, May 13, top home design experts will share simple hacks and how-tos on instant-gratification home upgrades.
“The Makeover Takeover Renovation Summit gives us an opportunity to showcase our Pergo Extreme products to Country Living and Good Housekeeping’s audience,” said Melissa Kroll, senior director of design and development, resilient. “A lot of time and consumer research goes into each design. The event will allow us to teach attendees about our product designs, the benefits of resilient flooring and where to purchase – leading them to our specialty retail partners.”
Pergo Extreme will present the Trend Watch: What’s Hot in Paint, Tiles, Cabinets, Flooring and More panel on May 12 at 1:15 p.m. EST. The panelists include Stacy-Ann Blake, founder of Design Addict Mom; Nicole Gibbons, interior designer and founder of Clare; and Young Huh, interior designer. The discussion will explore design trends across a range of home categories, from paint to flooring.
After the Trend Watch panel, Pergo Extreme will host a special Zoom breakout session. Flooring questions will be answered live by three members of Mohawk’s resilient team: Ed Sanchez, vice president of product management; Melissa Kroll, senior director of creative design and development; and Sarah Gist, senior product designer. During this breakout session, the team will discuss the benefits of resilient flooring and showcase Pergo Extreme’s range of durable flooring options and spectacular designs.
“With so many resilient products in the market, it can be hard to choose the best one,” explained Sanchez. “But with Pergo Extreme, we have created innovative, worry-free flooring. Since Pergo is the most recognized hard surface brand in the industry, we are held to a high standard that we continue to meet with high-performance products and on-trend designs.”
Pergo Extreme features a revolutionary layered system with a rigid SPC core, creating uncompromising performance and unmatched dimensional stability and making it 100% dent-proof, pet-proof, kid-proof and waterproof. It also offers an industry-leading residential lifetime warranty.
Pergo Extreme is available in three price tiers, each delivering top-quality performance. While Pergo Extreme Originals is priced at an affordable price point with high-quality visuals and performance, Pergo Extreme Preferred includes wider and longer planks with painted bevels for more authentic visuals. Launching at the end of 2021, Pergo Extreme Ultra will feature WetProtect technology, offering the best water protection of any product in the market and a lifetime warranty for the subfloor and the top of the floor.
To learn more about the summit and register for free, visit www.makeovertakeoversummit.com
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.