CALHOUN, Ga. February 24, 2021—Mohawk is expanding its extremely popular and top-selling RevWood line with the addition of two new collections in summer 2021, including RevWood Plus styles that feature Mohawk’s patented WetProtect technology, so that retailers can offer even more options for wood without compromise.
“From the beginning, RevWood has truly been revolutionary wood and has been one of our fastest-growing product lines,” said Seth Arnold, vice president of marketing, wood and laminate. “Sales did not slow down during the pandemic, and we expect them to continue to climb this year. That is because RevWood does not make consumers choose between the beauty of hardwood and the toughness of laminate. With RevWood, they can have both.”
RevWood Essentials, RevWood Select and RevWood Plus feature premium hardwood realism with incredible durability that resists fading and includes maximum scratch protection. In fact, the RevWood line is four times more scratch resistant than other competitive products thanks to an infused Crystal Shield aluminum oxide top layer, resulting in fewer consumer claims. With a waterproof flooring system designed to trap moisture on the surface, and Mohawk’s All Pet Protection and Warranty, RevWood Select and RevWood Plus are the perfect choice for busy families with kids and pets.
Additionally, RevWood Plus features Mohawk’s GenuEdge pressed bevels that allow the surface visual to wrap over the plank’s edges, for added hardwood realism. RevWood Plus can also be wet and steam mopped.
“Now, we are further innovating RevWood Plus with our brand-new WetProtect technology,” said Adam Ward, senior product director, wood and laminate. “WetProtect offers the right kind of waterproof with water-tight joints, Mohawk’s proprietary waterproof finish and the industry’s only lifetime surface and subfloor warranty.”
Mohawk will continue to provide first-class marketing support for RevWood through dealer advertising options and national promotional events. RevWood will be included in Mohawk’s second national sale of the year.
For more information on RevWood, visit MohawkToday.com or speak to your local Mohawk sales representative.
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone, and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Pergo, Unilin, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia, and the United States.