CALHOUN, Ga. February 5, 2021—Mohawk Industries’ new patented WetProtect technology blows all other competitive waterproof claims out of the water and will be offered on both Mohawk and Pergo hard surface lines. Differentiated as “the right kind of waterproof,” WetProtect is the next evolution of waterproof protection and features water-tight joints and an advanced waterproof finish, guaranteeing protection with a lifetime warranty for both the floor surface and subfloor.
“Thanks to advances in technology, there are many waterproof flooring options on the market to choose from – but not all waterproof claims are created equal,” said Seth Arnold, vice president of marketing, wood and laminate. “In fact, many waterproof flooring products only protect the surface of the floor, leaving the subfloor vulnerable to any water that leaks through. That’s why Mohawk created WetProtect. We are addressing the confusion in the marketplace and making it easier for the consumer to select our products.”
With water-tight joints, WetProtect solves the problem of water leaking through gaps in the floor that can cause mold, mildew or subfloor damage – preventing the need to replace and reinstall due to damaged subfloors. Its precision milling and patented Uniclic technology provide the tightest locking system of any hard surface flooring.
WetProtect flooring products are also engineered with a proprietary waterproof finish that repels water away from the joints and traps moisture on the surface, where it can evaporate or be easily cleaned – resulting in few consumer claims.
WetProtect floors are backed by a lifetime waterproof warranty. Additionally, WetProtect is the only waterproof flooring system in the industry that comes with a standard lifetime subfloor warranty.
“Since WetProtect is so transformative and aligned with today’s consumer expectations of waterproof flooring, we have elected to utilize it across LVT, engineered hardwood and laminated wood in both our Mohawk and Pergo brands,” explained Mary Beth Sharp, vice president of marketing, resilient. “WetProtect positions our brands as the straightforward waterproof choice with no exceptions. It elevates our waterproof benefit above competitors and will become the gold standard against which all are measured.”
2021 product launches utilizing WetProtect technology include Mohawk’s UltraWood and RevWood Plus, Pergo Elements Preferred and Pergo Extreme Ultra. Additionally, Mohawk will offer an assortment of Performance Accessories products that are specifically engineered to complement and support WetProtect.
To learn more about WetProtect, speak to your local Mohawk sales representative.
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.