Article Number: 22152
Daltile Launches 'Style Squad'
As part of Daltile’s ongoing digital and social media outreach, Daltile has partnered with well-known influencers nationwide to create its exciting new “Style Squad”.

“Today’s consumers are heavily influenced by the opinions and projects of influencers, such as designers, bloggers, and HGTV personalities,” said Paij Thorn-Brooks, vice president of marketing for Dal-Tile Corporation. “As a marketing-savvy brand, Daltile is leading our industry in utilizing key influencers to reach consumers. Our most recent influencer campaign is the newly-launched Daltile ‘Style Squad’, made up of popular influencers who are fans of Daltile and have used various Daltile products in their own projects. We prominently feature these influencers’ projects on Daltile’s digital and social spaces, underscoring for the consumer that Daltile is a big player in style and design, offering the fashion-driven, on-trend products that consumers want. This type of digital/social presence helps further set our Daltile retailers up for success with our products, by reaching and influencing customers before they even enter retailers’ showrooms.”

For additional information on Daltile’s Style Squad, visit https://www.daltile.com/trend-hub/style-squad.

About Daltile
Daltile is the industry-leading brand of ceramic, porcelain, glass, metal, and stone tile as well as mosaics, extra-large slabs, countertops, exteriors, and roofing tile. Daltile products are distributed through over 250 company-owned sales service centers, stone slab yards, and gallery design centers that service a robust network of trade customers. Daltile products are also sold through independent flooring retailers. Dedicated to innovative product development and distinguished style, Daltile provides a rich palette of quality products created to inspire residential and commercial designs. For more information, visit daltile.com and follow Daltile on Facebook, Twitter and YouTube.



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