CALHOUN, Ga. January 3, 2019—Barrington Carpet & Flooring Design of Akron, Ohio has been named the 2018 Edge Retailer of the Year by Mohawk, the leading global manufacturer of flooring. The award was presented to Craig Phillips, president and managing partner of Barrington, at Mohawk’s first Edge dealer convention in Orlando, Florida last month.
Barrington, which has been in business for a quarter-of-a-century, is a charter member of Mohawk’s Floorscapes retailer program. Jeff Meadows, Mohawk’s senior vice president of residential sales, said, “Barrington is a shining example of how to adapt to the changing nature of retail without sacrificing company identity or values. The company has demonstrated its savvy in embracing innovation, leveraging Mohawk’s best-in-class retail solutions and products, as well as continuing a storied excellence of customer service. Its 11% increase in sales this year is an achievement we salute.”
Barrington’s level of commitment to customer satisfaction is exemplified by a survey program it implemented in 2008. While yielding valuable insights – it revealed that 40% of its sales are from repeat customers and 32% from referrals – the survey also has proven to be a powerful marketing tool. If responses do not meet the company’s exacting customer satisfaction standards, Barrington’s staff immediately finds out what needs to be corrected and improves the situation. One of its most effective in-store features is a jumbotron-like television display with a continuous loop of videos that help educate the customer on products and inspire purchase choices.
When identifying its national Edge Retailer of the Year, Meadows explained, “Mohawk looked for retail stores that were true ambassadors of the our Floorscapes retailer program and demonstrated an ongoing commitment to training, store standards, brand building, merchandising, installation ideas and community involvement.”
In addition, he acknowledged that Barrington’s dedication to supporting the local community helped to determine its Retailer of the Year win. A longtime advocate of Habitat for Humanity, one of Barrington’s proudest moments was full sponsorship of the organization’s 400th home built in Stark County, providing both materials and labor as the entire sales team pitched in while Mohawk reps covered the store for the day.
For more information on Barrington Carpet & Flooring Design, visit barringtonflooring.com. To learn more about Mohawk and its products, visit mohawkflooring.com.
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, China, Europe, India, Malaysia, Mexico, Russia and the United States.