National Design Mart, National Five Star Retailer of the Year Award
In recognizing National Design Mart for its outstanding business achievements as a Mohawk ColorCenter Elite retailer, Jeff Meadows, Mohawk’s senior vice president of residential sales, said, “This retailer is nothing short of impressive in scale and performance. The Kings do a masterful job of cross-merchandising all our different types of flooring within the inspirational vignette displays created for the ultimate ease of shopping.”
The flagship National Design Mart location in Medina occupies 151,000 square feet, and the Wooster showroom is 40,000 square feet. Construction is underway on an 80,000-square-foot warehouse that is due to be completed this year. Overall, the business stocks a mix of roughly 800 rolls of carpet and several hundred pallets of assorted hard surfaces. About 70% of its flooring sales volume is with Mohawk’s award-winning SmartStrand and SmartStrand Silk carpet collections. Upon entering National Design Mart, shoppers immediately experience the “wow” factor; in addition to a children’s play area, there is also a complimentary café and three functional kitchens for demos and tastings.
Mohawk uses various benchmarks to identify its Five Star Retailer of the Year. And, according to Meadows, “The company seeks retailers that are true representatives of our ColorCenter Elite program, as well as exhibit an endless commitment to elevating store standards, digital experience, branded storytelling, merchandising, consumer experience and community involvement.”
National Design Mart’s philanthropic footprint also helped to solidify Mohawk’s choice. The retailer’s winter coat drive netted more than 2,000 donations, while a book drive for a local children’s hospital gathered more than 3,000 books. Additionally, “Socktober” was an initiative that brought in mountains of invaluable foot coverings for local shelter residents.
For more information about National Design Mart, visit nationaldesignmart.com. To learn more about Mohawk and its products, visit mohawkflooring.com.
About Mohawk
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, China, Europe, India, Malaysia, Mexico, Russia and the United States.
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