Article Number: 10391
Mohawk's Spring All Pet Promotion Uses Digital and Social Initiatives to Promote Pet-Friendly Products
CALHOUN, Ga. April 18, 2018—During the Mohawk Spring All Pet Promotion, which runs
until May 24, 2018, retailers will introduce consumers to some of the most pet-friendly flooring on the market using Mohawk’s best-in-class content and industry-leading digital advertising.

“Mohawk sets the table for a successful national sale with special pricing, instant rebates and financing options on pet-friendly products protected by Mohawk’s All Pet Protection & Warranty,” said Angela Duke, director of brand marketing. “For families with kids and pets, this is a great opportunity for them to purchase the livable flooring of their dreams for less.”

Duke noted that Mohawk is empowering independent retailers with the best tools when it comes to marketing—tools such as Omnify, the flooring industry’s first and only omni-channel solution for fully integrated in-store and online marketing. “On average, participating Omnify retailers received 74 percent more traffic during the 2017 Mohawk Anniversary Sale and a 68 percent increase in conversion rates,” she said. “This is simple connected retail. Omnify can change the way that sale events play out for our retailers and set up even greater long-term marketing efforts.”

In addition to Omnify, retailers can take advantage of various tools to reach out to consumers and close sales—from traditional vehicles such as newspaper ads to social media marketing made easy with Promoboxx to using Mohawk’s partnership with Yelp to drive leads, generate reviews and reach new audiences. Also, Mohawk’s industry-leading Lead Booster program optimizes search engine marketing activity to maximize local market reach for every retailer.

During the sale, consumers can save $100 for every $1,000 spent on select Mohawk styles, all of which carry Mohawk’s All Pet Protection & Warranty, the only pet-friendly flooring protection system that covers all pets, all accidents, all the time. Styles include Mohawk’s best-selling products such as SmartStrand, SolidTech and RevWood Plus.

Shoppers can also take advantage of no interest financing opportunities through Mohawk’s select partnership with Synchrony Financial.

For more information about the sale, visit MohawkFlooring.com.

About Mohawk
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.




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