It was the flooring retail version of the Coke vs. Pepsi taste test. Eric Mondgran, hard surface buyer for R.C. Willey, laid samples of laminate and hardwood flooring on his showroom floor and asked his wife to distinguish between the two... more

Tarkett Residential recently introduced its new North American Display Laminate Collections, high-performance flooring with stylish, updated patterns designed specifically for the North American consumer... more

BY AL BOULOGNE - Laminate business manager, Mannington

Today’s consumers are more savvy than ever. They have access to so much information—through magazines, TV and Web sites— that they’re well informed before they come through your door... more

For flooring retailers, no surface offers more versatility and selling options than laminate flooring. When it comes to extolling the virtues of laminates and positioning it against other flooring surfaces, dealers can demonstrably show why buying laminate flooring is a superb choice... more

By Sarah Zimmerman

Flooring is an installed product. Therefore, the adhesives, tools and techniques utilized play the lead roles in a floor’s performance and success story, experts say. And, there are several things to consider for every job... more

BY RAY RODRIGUEZ/President, Starline Associates

Looking back at the growth laminate flooring has experienced over the past 15 years, it is not difficult to understand how this segment has enjoyed such a rapid evolution... more

Laminate flooring offers some advantages over hardwood flooring, but that doesn’t mean it is the right choice for all consumers... more

BY BILL DEARING/President, North American Laminate Flooring Association

Laminate flooring was first introduced as a viable residential product category into North America in 1993. To say the category is a hit today is an understatement... more

By Steven Wang

While the retail flooring market is weak, the commercial flooring market is holding strong. As a result, more flooring contractors are looking into software technologies to give their businesses a competitive edge... more

Since bursting on the American scene in 1993, no single product has had as much media exposure and consumer recognition as laminate flooring. A decade-and-a-half later, the consumer’s obsession with laminate continues at an unprecedented rate... more