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By Sarah Zimmerman Though leaves will soon begin to expel great hues of orange, yellow and red, “green” is the color to look for this fall when it comes to tile, noted leading manufacturers... more
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By Louis Iannaco When August becomes September and the kids head back to school, it means autumn isn’t far behind. And with the change of seasons new products usually flood the marketplace. New trends and looks are showcased, as innovation, style and technology take centerstage... more
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BY MIKE NIELSEN/Vice president of sales, Pergo For all retailers, higher priced laminate flooring sales are essential to increase overall profits. However, many retailers still believe selling high-end products is too difficult and fear that suggesting more expensive floors may lead to lost sales... more
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A new brand look and revamped product lineup are just part of what makes the new Columbia Laminate a smart choice for floor covering professionals... more
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By Matthew Spieler While sales may be slow it doesn’t mean there are no sales taking place. And with the fall selling season just around the corner, laminate manufacturers are rolling out new products and styles... more
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By Sarah Zimmerman Value seems to be fall’s buzzword in the resilient category. Balancing environmental goals with performance and aesthetics, leading mills are saying resilient flooring embodies and easily promotes all three... more
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BY MOLLIE ALLEN Marketing comm. mgr., Shaw Industries Imagine a scenario that occurs everyday: I’m shopping for flooring, and I’ve just stepped into your store. Now, the question is, who am I? You can think of me as the “voice of the consumer... more
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When it comes to combating shrinking sales, there is a beacon of hope for those in the laminate business. The high end of the category continues to attract consumers who are searching for products that can give them the most for their money... more
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For years, home buyers and decorators alike have seen how laminates can save them time and money, both initially and in ongoing maintenance... more
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BY MILTON GOODWIN Vice president, laminate and ceramics, Armstrong Laminate keeps turning up in more places. Want to know why? And want to know what to tell your customers about decorating with this newest flooring category? Here are some basic questions and answers... more
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