Article Number: 8652
Mohawk Announces Breast Cancer Awareness Month Contest Winners
CALHOUN, Ga. November 21, 2013— Mohawk, a long-time supporter of Susan G. Komen®, commemorated National Breast Cancer Awareness Month with two consumer-based social media contests. The contests were designed to engage consumers by sharing courageous stories of breast cancer survivors as well as creating room scenes inspired by living a beautiful life. The tremendous response and outpour of support was both inspiring and heartwarming. The winners, which were announced earlier this week, were selected via social media voting.
Mohawk “Survivor Spotlight” Facebook Contest
Mohawk Facebook fans were asked to nominate a hero in their life who was a survivor or who was fighting breast cancer. After narrowing the incredible nominees down to three amazing finalists, who were awarded 6x9 SmartStrand bound carpets, Facebook fans were asked to vote for one winner. That winner was Lydia, a nurse and mom from Hooks, TX, who was diagnosed with breast cancer at the age of 35. Her fight continues today, but her undeniable spirit and smile serve as a constant reminder to live life to the fullest and think of others first. As the winner of the Dream Room Makeover, Lydia receives a 9x12 SmartStrand area rug, $500 cash and a 2-hour professional design phone consultation.
Karastan “Live Beautifully” Pinterest Contest
Karastan, a division of Mohawk Industries, invited consumers to create “Live Beautifully” boards on Pinterest. Participants were required to include the Karastan Breast Cancer badge, 5 Karastan room scenes and 15 of their own “Live Beautifully” elements. These masterfully created boards were then eligible to win a Karastan bound carpet, plus a $250 donation to a Breast Cancer charity of the winner's choice. The contest received many submissions and, after much-anticipation, Pinterest user Shannon was announced the winner as a result of her creativity and complete vision of the contest theme.
“Promoting breast cancer awareness is at the forefront of both of these fun, meaningful contests,” says Mollie Surratt, senior director of PR and content for Mohawk. “Our social media followers engage with us year-round and we knew they would help us spread the word about Breast Cancer Awareness through these contests. We were overwhelmed by their response and inspired by the stories and Pinterest boards submitted in honor of these courageous women.”
(Below: The winning “Live Beautifully” Pinterest board by Shannon
via http://www.pinterest.com/spinsugar/karastan-live-beautifully/. )
Throughout the year, Mohawk continues to promote Breast Cancer Awareness and support Susan G. Komen® through its Specify for the Cure® and Decorate for the Cure® programs. For more information on these programs, visit MohawkFlooring.com/Komen.
About Mohawk Industries
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone, and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Bigelow, Daltile, Durkan, Karastan, Lees, Marazzi, Mohawk, Pergo, Unilin, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, China, Europe, India, Malaysia, Mexico, Russia and the United States.
About Susan G. Komen®
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $800 million in research and provided more than $1.6 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Visit komen.org or call 1-877 GO KOMEN. Connect with us on Facebook at facebook.com/susangkomen and Twitter @SusanGKomen.
Mohawk “Survivor Spotlight” Facebook Contest
Mohawk Facebook fans were asked to nominate a hero in their life who was a survivor or who was fighting breast cancer. After narrowing the incredible nominees down to three amazing finalists, who were awarded 6x9 SmartStrand bound carpets, Facebook fans were asked to vote for one winner. That winner was Lydia, a nurse and mom from Hooks, TX, who was diagnosed with breast cancer at the age of 35. Her fight continues today, but her undeniable spirit and smile serve as a constant reminder to live life to the fullest and think of others first. As the winner of the Dream Room Makeover, Lydia receives a 9x12 SmartStrand area rug, $500 cash and a 2-hour professional design phone consultation.
Karastan “Live Beautifully” Pinterest Contest
Karastan, a division of Mohawk Industries, invited consumers to create “Live Beautifully” boards on Pinterest. Participants were required to include the Karastan Breast Cancer badge, 5 Karastan room scenes and 15 of their own “Live Beautifully” elements. These masterfully created boards were then eligible to win a Karastan bound carpet, plus a $250 donation to a Breast Cancer charity of the winner's choice. The contest received many submissions and, after much-anticipation, Pinterest user Shannon was announced the winner as a result of her creativity and complete vision of the contest theme.
“Promoting breast cancer awareness is at the forefront of both of these fun, meaningful contests,” says Mollie Surratt, senior director of PR and content for Mohawk. “Our social media followers engage with us year-round and we knew they would help us spread the word about Breast Cancer Awareness through these contests. We were overwhelmed by their response and inspired by the stories and Pinterest boards submitted in honor of these courageous women.”
(Below: The winning “Live Beautifully” Pinterest board by Shannon
via http://www.pinterest.com/spinsugar/karastan-live-beautifully/. )
Throughout the year, Mohawk continues to promote Breast Cancer Awareness and support Susan G. Komen® through its Specify for the Cure® and Decorate for the Cure® programs. For more information on these programs, visit MohawkFlooring.com/Komen.
About Mohawk Industries
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone, and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Bigelow, Daltile, Durkan, Karastan, Lees, Marazzi, Mohawk, Pergo, Unilin, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, China, Europe, India, Malaysia, Mexico, Russia and the United States.
About Susan G. Komen®
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $800 million in research and provided more than $1.6 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Visit komen.org or call 1-877 GO KOMEN. Connect with us on Facebook at facebook.com/susangkomen and Twitter @SusanGKomen.
.gif) |
 |