Article Number: 22290
Ecore Introduces New Slip-Resistant Safety Floor HydroGrip Motivate Featuring itsTRU™ Technology
Lancaster, PA (March 17, 2021) – Ecore, a manufacturer of safe, ergonomic, and acoustic performance surfaces for commercial and athletic markets, introduces its newest Ecore Athletic surface: HydroGrip Motivate. This engineered surface features a slip resistant safety floor surface layer that is fusion bonded to a 5mm vulcanized composition rubber (VCR) base layer (Motivate) using Ecore’s patented itsTRU™ technology.

“HydroGrip Motivate is a true safety flooring surface that provides superior slip resistance in addition to ergonomic support and comfort under foot,” said Bo Barber, Executive Vice President of Sales & Marketing at Ecore. “The surface’s innovative VCR backing, called Motivate, provides a force reduction of 11.9% and energy restitution of 66.6% for optimal performance and safety. Motivate also eliminates the need for an underlayment.”

Available in six colors, HydroGrip Motivate is ideal for wet areas, locker rooms and bathrooms where safety is a top priority. This easy-to-maintain surface is also hygienic due to its heat-welded installation.

HydroGrip Motivate features Ecore’s patented itsTRU™ technology, a proprietary manufacturing process that starts with rubber that is diverted from landfills and incineration and upcycled into vulcanized composition rubber (VCR) using a pressurized process that fusion bonds the VCR to virtually any flooring surface. The innovative technology develops and captures energy so flooring surfaces can absorb force while returning usable energy back to the body.

For more information about HydroGrip Motivate, visit

About Ecore
From the weight room to the recovery room, Ecore empowers human performance with safe, quiet, and ergonomic flooring. Our team is driven by the question: can a floor do more? For Ecore, the answer is “yes.” We design and manufacture pro-performance surfaces engineered to help energize the people above them. Built on a legacy that began in 1871, our team designs innovative solutions for many industries, including healthcare, hospitality, wellness, sports, and fitness. Ecore, headquartered in Lancaster, PA, serves athletic and commercial flooring customers in more than 75 countries. Learn more at

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