Marieke Collection From Tarkett Leverages New State-of-the-Art Digital Dye Injection
Embracing the heart of a true artist, the Marieke Collection was born in the studio. Playing with different mediums like paint pouring, Sumi ink and digital art, Tarkett’s design team created this unique twist on the abstract. The result is a diverse collection of visuals that invites the rebellious designer to break the rules and reform them to her purpose.
“The Marieke Collection evolved from art created by our design manager, Ann Matthews, using paint and ink as her medium. Her canvases hung in our studio for months as a source of inspiration,” said Amy Jaekel, creative director, Tarkett Hospitality in North America. “The layers and blending of colors, along with the detail of the bubbles and cracks, made these works of art perfect to show off the new DDI technology.”
With 10 DDI patterns and three tufted patterns for guest rooms, Marieke is available in 13 styles that evoke a range of organic textures and shapes, from bold marbles to soft floral designs. Visit www.tarketthospitality.com/Collections/Marieke to explore the full collection.
Digital Dye Injection – The floor as canvas
The Marieke Collection was made possible through Tarkett’s new Digital Dye Injection technology, which removes all creative limitations for expressive hospitality flooring design. Tarkett’s DDI technology enables designers to co-create unique flooring designs with crisp pattern details. Through our co-creation process, designers can adjust an existing pattern, or design a fully custom experience from scratch. Digital Dye Injection allows up to 14 colors on any of the company’s four base grade textures.
Each Digital Dye Injection carpet includes Tarkett’s ActionBac construction and 10 percent pre-consumer recycled content, helping it stand up to high traffic while protecting the planet’s valuable resources. The technology can also be used to create custom area rugs, providing a one-of-a-kind solution for every space.
“With Tarkett Hospitality, we are committed to giving our customers a canvas on which to bring their ideas to life while creating one-of a-kind interior spaces,” said Kim Drautz, senior vice president, Tarkett Hospitality in North America. “Digital Dye Injection offers the ultimate flexibility in custom carpet design, from area rugs to ballrooms, with endless pattern options incorporating up to 14 colors. High-precision printing paired with our luxurious tufted carpet is a winning combination for designing unique spaces that drive outstanding guest experiences.”
To learn more about Tarkett’s DDI technology, visit www.tarketthospitality.com/ProductResults/Digital-Dye-Injection.
For more information about Tarkett and the company’s comprehensive range of hospitality flooring solutions and accessories, visit www.tarketthospitality.com.
About Tarkett
With a history of 140 years, Tarkett is a worldwide leader in innovative flooring and sports surface solutions, with net sales of €3 billion in 2019. Offering a wide range of products including vinyl, linoleum, rubber, carpet, wood, laminate, artificial turf and athletics tracks, the Group serves customers in over 100 countries across the globe. Tarkett has 12,500 employees and 33 industrial sites, and sells 1.3 million square meters of flooring every day, for hospitals, schools, housing, hotels, offices, stores and sports fields. Committed to change the game with circular economy, the Group has implemented an eco-innovation strategy based on Cradle to Cradle® principles, with the ultimate goal of contributing to people’s health and wellbeing, and preserving natural capital. Tarkett is listed on Euronext Paris (compartment B, ISIN: FR0004188670, ticker: TKTT) and is included in the following indices: SBF 120 and CAC Mid 60. www.tarkett.com
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