Article Number: 20100
Patcraft Launches Collections Inspired by Market Insights
Cartersville, Ga. – Patcraft, a leader in high-performance commercial flooring, introduced several new styles in early 2020 designed to answer varying market demands. Inspired by forward design influences and the power of collaboration, these collections—ranging from carpet tile to resilient— have been created based on careful consideration of research and feedback from customer needs and current trends within commercial interiors. Seeking insight from customers through listening tours and roundtable discussions, observing design trends and influences, and collaborating with the internal technical and manufacturing teams, Patcraft applied these findings to product design to create collections that provide meaningful solutions for various market segments.

“At Patcraft we place great value on the importance of a collaborative design process,” said Shannon Cochran, vice president of creative and design for Patcraft. “Within our internal process, we look to resources beyond our personal scope—from technical to manufacturing teams—to broaden our understanding of a product solution as thought partners. We also engage in conversation with clients and customers to understand their needs, creating balanced solutions for lasting impact.”

Over the past year, Patcraft sought different opportunities to connect with industry professionals in varying market segments to promote thoughtful discussion around spatial demands and product solutions. After attending conferences, hosting workshops and roundtable discussions, and conducting customer feedback and listening tours, the design team interpreted these insights and applied them during the product development process. For product visuals, the design team sought inspiration from nature and current trends within the built environment to incorporate texture, pattern, and color. Traditional visuals have been updated with a modern approach for each collection.

Patcraft’s 2020 collections include:

• AnewTM: Anew is a 7.75” x 48” resilient collection directly inspired by designers' requests for a widened plank format. Products feature modern, updated wood visuals and the incorporation of a stone look for unique installation options. Anew is fully produced in the USA and is available in both 2.5 mm and 5 mm thicknesses. The collection allows for further customization of space when choosing to add a custom rug or a soft or hard surface inset with the 5 mm style option.

• Crafted SurfaceTM: Inspired by the distressed visuals of overdyed vintage rugs, Crafted Surface is a three style collection of 18" X 36" carpet tiles. The textural patterns incorporate a variety of colors with neutral and bright accents that can aid in branding, wayfinding and color blocking throughout a space.

• GemscapeTM: Inspired by the beauty of gems and minerals, Gemscape is a coordinating collection of modular carpet tile and broadloom. The carpet tile is backed by StrataWorx®, which is a PVC-free product that is lightweight and cost-effective—a price-competitive alternative for applications that have traditionally been broadloom. Patterns feature texture and abstract geometrics with vibrant accent stripes for further customization of space.

• Natural StateTM: Designed to expand SPC (Solid Polymer Composite) platform offerings, Natural State is a high-performance resilient collection with an innovative, high-density core construction with dimensional stability, no telegraphing and resistance against indentation. Offered in a variety of thicknesses and installations, Natural State also features acoustical benefits making it a solution suitable for a variety of commercial environments.

About Patcraft®
Driven by imagination, intention and purpose, Patcraft creates high-performance flooring for every market sector. As a leading soft and hard surface commercial brand, we hold ourselves to the highest standards, delivering award-winning, high-quality products that transform spaces and human experiences. Inspire, create, and transform every day with Patcraft.



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