Article Number: 15896
Mannington's New Digital Tool Helps Make Shopping for Floors Easier
Salem, NJ – August 12, 2019 – Mannington recently introduced a suite of exciting new interactive virtual reality digital tools to help make the shopping process easier for both the retail salesperson and the consumer. Recognizing that one of the keys to closing the sale is helping the consumer visualize the floor in her home, these tools offer a simple way for her to do that – and all she needs is her smart phone or tablet.

No downloads or apps are needed to use any of these tools:

• offers a “virtual walk” on the floor. Just go to on any smart phone and move the phone around, side-to-side and up and down. To try out a new floor, just click on the “floors” icon and choose a new one!

• allows consumers to take a photo of their own room and see what a new Mannington floor would look like in their room. It’s as simple as taking a picture – no apps or downloads necessary!

Mannington’s traditional Virtual Decorator is also available, giving the user over 20 rooms to choose from, with the ability to change out not only the floors but also the wall color.

• is a quick and easy way for consumers to save their favorite floors from the retail display to their own “Favorites” folder on Simply take a photo of the label on the front of any Mannington sample, then go to to upload the photos. Following a few simple steps to create the folder, these floors will be stored and available for reference anytime on in their Favorites folder. From there, consumers can also order a sample, use the virtual decorator, see more details about the floor (specs, care and maintenance instructions, etc.) and more.

In addition to these new tools, most of Mannington’s samples have a QR Code and web address to view more information about the floors, as well as experience use the digital tools.

Mannington dealers will soon receive in-store materials to support the launch of these tools. For more information, contact your Mannington sales representative.

About Mannington Mills
One of the world's leading manufacturers of fine flooring, Mannington Mills, Inc., is based in Salem, New Jersey (USA). The company manufactures residential and commercial sheet vinyl, luxury vinyl, laminate, resilient and hardwood floors; as well as commercial carpet and rubber under the Mannington Residential, Mannington Commercial, Amtico and Burke brands. Founded in 1915 by John Boston Campbell, the company is still privately held and owned by the Campbell family. Now in its second century of doing business in the USA, Mannington Mills remains committed to quality, customer satisfaction and innovative manufacturing with award-winning product design, state-of-the-art processes and industry-leading programs.

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