Former Pixar Storyteller to Speak at NWFA Expo
Luhn, who has more than 20 years’ experience creating stories and characters at Pixar, will share how storytelling can help build your company’s brand. He will provide insight for creating new ideas, great stories, memorable characters, and stronger connections with your customers.
“We are really looking forward to Matthew's contributions to this years’ show,” says Michael Martin, President & CEO of NWFA. “His presentation will give our members concrete steps they can take to make their mark in the industry and share their company stories in ways that will impact their customers, and
their bottom line.”
More information about Luhn, and other events happening at the Wood Flooring Expo, can be found at nwfaexpo.org. Registration will open later this month.
The National Wood Flooring Association is a not-for-profit trade organization, with more than 3,100 member companies worldwide, dedicated to educating consumers, architects, designers, specifiers and builders in the uses and benefits of wood flooring. NWFA members receive the best in educational training, benefits, technical resources, and networking, to advance their professionalism and success. The NWFA is located at 111 Chesterfield Industrial Boulevard, Chesterfield, MO 63005, and can be contacted at 800.422.4556 (USA & Canada), 636.519.9663 (local and international), or online at www.nwfa.org.
![]() |
Related News
Saturday, July 5, 2025

ST. LOUIS, Missouri (May 9, 2025) – The National Wood Flooring Association (NWFA) has provided flooring for its 79th home in support of the Gary Sinise Foundation R.I.S.E. program (Restoring Independence Supporting Empowerment). The R.I.S.E. program builds mortgage-free, custom, specially adapted smart homes for...read more

ST. CHARLES, MO (April 23, 2025) – The National Wood Flooring Association (NWFA) hosted its 2025 Wood Flooring Expo from April 15-17 at the Charlotte Convention Center in Charlotte, North Carolina, drawing over 2,500 wood flooring professionals worldwide. Marking NWFA’s 40th anniversary, the event embraced...read more

ST. CHARLES, MO (April 2, 2025) – WW Flooring Group, manufacturer of Maine Traditions, is the latest company to earn NWFA/NOFMA Mill Certification from the National Wood Flooring Association...read more

ST. CHARLES, MO (February 6, 2025) – T&F Lumber Company is the latest company to earn NWFA/NOFMA Mill Certification from the National Wood Flooring Association (NWFA)...read more

Saint Charles, MO (January 14, 2025) The National Wood Flooring Association has released its 2025 Hands-On Training Calendar. These events are held at various NWFA regional training centers across the United States. Each course is led by an NWFA Regional Instructor. These instructors are highly skilled and...read more

ST. CHARLES, MO (December 10, 2024) – Premier Hardwood Products is the latest company to earn NWFA/NOFMA Mill Certification from the National Wood Flooring Association...read more