CALHOUN, Ga. January 4, 2019— An annual show-stopping favorite at The International Surface Event, Mohawk will continue its legacy of crafting one-of-a-kind, complete experiences at TISE 2019 while unveiling the next generation of flooring innovation with the launch of new products, exciting technology advancements, state-of-the-art merchandising and industry-leading digital resources.
With almost 30,000 square feet of engaging and creative presentations at TISE 2019, Mohawk is set to turn heads at space 5803 in the Mandalay Bay Convention Center in Las Vegas, Nevada from Jan. 23 to 25. It will showcase its family of brands including Mohawk, Daltile, Karastan, Pergo, Godfrey Hirst, American Olean, Marazzi, Aladdin Commercial, IVC and Quick-Step.
“We don’t just show up to TISE; we collaborate for months in advance to create the impact that attendees want to experience to get the full scope of innovation behind these brands and products,” said Karen Mendelsohn, Mohawk’s senior vice president of marketing. “TISE has proven to be an incredible opportunity to flex our creative juices and have some fun with retailers from all over the world as we demonstrate why Mohawk leads the industry. I am beyond proud of the products and brands we feature and the people behind them. We have a grand space, and we plan to use every inch to create more ‘WOW’ moments for all who enter.”
For TISE event coordinators, Mohawk’s extra-mile effort generates anticipation each year. The company draws attention to its innovative and high-quality products with beautiful product lifestyle vignettes, fun social photo opportunity moments, live demonstrations of its newest products, celebrity appearances, lively showroom floor parties and more.
“TISE is excited to announce the 2019 lineup of products being presented by Mohawk, one of the powerhouse brands in the industry,” said TISE show director Amie Gilmore, CEM. “Each brand impressively displays its lines in beautiful new displays while offering a unique lineup of events for attendees each year. How will Mohawk top last year’s potbelly pig, miniature horse, and the live appearance by singer Rachel Platten at this year’s event? We can’t wait!”
Mohawk and Daltile will be collaborating for TISE’s most anticipated VIP party of the year on Thursday, Jan. 24 at 5 p.m. This invitation-only event will include world-class entertainment at the center stage in the Mohawk booth.
All new this year, Mohawk will offer a VIP check-in where retailers who registered for the show through the Mohawk link can skip the lines and pick up their show badges.
In addition to gearing up for TISE 2019, Mohawk has also announced its extended event commitment through 2022, ensuring another four years of uniquely curated spaces for buyers and specifiers to discover, view, engage with and purchase Mohawk products for their projects and retail stores.
For more information on the lineup of creative spaces and events to occur at TISE 2019, please visit www.intlsurfaceevent.com.
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.