Article Number: 11598
Belknap White's FlooringPlus Expo a SUCCESS
MANSFIELD, MASSACHUSETTS – The Belknap White Group (BWG), one of America’s leading full-service flooring distributors, recently hosted its 18th Annual FlooringPlus Convention in Newport, Rhode Island at the stately Hotel Viking.

Scores of retailers, vendors, exhibitors and sponsors turned out for this event on September 16th and 17th, which was open to FlooringPlus Members only.

This two-day event featured keynote speaker Lee Rubin, whose presentation explored the characteristics found among high achievers across various industries and disciplines. His talk was full of vivid stories and peppered with universal truths. Attendees walked away from his inspirational presentation with the following… “If you always do what you’ve always done - you’ll always be where you’ve always been.”

Additional technical sessions focused on moisture mitigation, new LVT technologies and more. Attendees also learned about new products and services during the events’ two-day “Product Showcase.”

The main event featured was BWG’s awards presentation luncheon and ceremony. This year, BWG recognized the following award recipients:

· BWG Highest Percentage Increase – Northeast Kitchens & Floors, Putnam, CT
· BWG Cross Corporate Account of the Year – Custom Floors of Hartford, CT
· BWG Dealer of the Year – Olympic Flooring of Old Saybrook, CT

“Our Annual Convention is one of our largest and most exciting gatherings of Belknap White Group's customers and vendors,” said BWG President, Paul Castagliuolo. “This event offers attendees the environment, the setting and the unique opportunity to meet with fellow dealers, to exchange ideas, reminisce and keep up-to-date on important information in our industry,” he added.

The FlooringPlus Loyalty Program helps retailers drive their businesses with access to information and resources in the areas of merchandising, marketing, technology and product knowledge. Members enjoy the benefits of a group program… while maintaining their independence and identity via great flexibility. For more information on BWG’s FlooringPlus Program, visit the website at

Headquartered in Mansfield, MA, The Belknap White Group is one of the leading full-service, hard-surface flooring distributors in the United States. Family-owned-and-operated for over 35 years, The Belknap White Group strives to deliver excellent service, while partnering with industry-leading suppliers to deliver an extensive portfolio of premium flooring products. We have nine showrooms and distribution locations across New York, New Jersey and New England featuring hardwood, resilient, ceramic and supplies for all residential and commercial applications. For more information about The Belknap White Group, visit

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