The 36th International Exhibition of Ceramic Tile and Bathroom Furnishings (Bologna Exhibition Centre) will host the initiative “Cersaie Designs Your Home” on Thursday 27 and Friday 28 September in the Media Village (Services Centre). Now in its seventh edition, the event maintains its well-established format in which designers from major Italian interior design magazines offer free advice to visitors intending to renovate their homes or purchase a new property. The event is part of Cersaie’s efforts to reach out to end consumers, who are becoming increasingly autonomous in their purchasing decisions.
Following its successful debut in 2012 and the excellent results achieved in following years, Cersaie is repeating the initiative in 2018 with the participation of 16 leading Italian architecture and interior design magazines:
100 Idee per Ristrutturare (Edizioni Morelli) Casa Facile (Mondadori) Casa Naturale (Edizioni Morelli) Case Design Stili (Al.Ma Media) Ceramica.info (Edi.Cer.) Come Ristrutturare La Casa (New Business Media) Cose di Casa (Universo) I Love Parquet (4PuntoZero) Il Bagno Oggi e Domani (DBInformation) La Repubblica (Manzoni) Lavorincasa.it (Madex Editore) Living (RCS) Professional Parquet (Spazio Tre) Ville&Casali (Edizioni Morelli) Wellness Design Youtrade (Virginia Gambino Ed.)
Along with the publishers, Cersaie Designs Your Home will also see the participation of 12 Cersaie exhibitors from both the ceramic tile and bathroom furnishing sectors. During the two days devoted to the event, exhibitors will welcome members of the public to their stands and offer them advice on new products as well as details of the stores closest to their homes.
The participating magazines and companies will be publicised through an intense and wide-ranging communication campaign extending across television, radio, the daily and periodical press and websites. A dedicated information system will also be set up to help consumers locate the magazines (hosted in the media village) and the exhibitors (identified by a hall and stand number).
For its fifth edition, the Bologna Design Week is teaming up once again with Cersaie, the international exhibition promoted by Confindustria Ceramica, to celebrate the week of ceramic tile and...read more