Dallas, TX – August 23, 2018 – Daltile is now selling the instant levelling process Supercap, by Laticrete, throughout its Texas-based Daltile Sales Service Centers to offer customers a true one-stop-shop for jobs needing a finished or levelled substrate before tile installation can begin.
“Laticrete is a valued preferred partner for us in terms of allied products, and it is a perfect match for them to have Daltile as their exclusive provider of Supercap throughout Texas,” said Scott Maslowski, vice president of national sales centers, Dal-Tile Corporation. “Daltile is a total solutions provider to our customers, and making Supercap available through us definitely supports that principle. Supercap is a real time-saving, cost-effective method to finish new concrete (or cap existing foundations). It’s going to give Daltile’s customers a real leg-up on their competition.”
Supercap is a pourable, cement-based, premium, self-levelling underlayment used to finish interior concrete and level uneven floor surfaces for commercial projects. Laticrete’s Supercap is pumped out of computer-controlled mobile blending units to deliver perfectly flat, dry floors. The trucks can pump tens of thousands of square feet of product per day, up to 50 stories above ground. Plus, Supercap is quick drying; it’s walkable in two hours and tile installation can begin the next day.
“Bringing the availability of Supercap to our customers at the point of their tile purchase adds additional value to the high level of service and expertise that they already experience when using Daltile for their projects,” added Maslowski.
Maslowski said the venture includes prominent Daltile product branding on Supercap’s trucks working in Texas.
“Because Supercap is mixed in enclosed mobile units, there are also no bags of concrete that must be carried up flights of stairs,” added Jay Samber, senior director of installation product sales, Dal-Tile Corporation. “Another unique benefit is the absence of crystalline silica in the air. The Supercap process saves time, money, labor, and health concerns.”
For additional Supercap information, visit laticretesupercap.com. For Daltile product information, visit daltile.com.
Daltile is the industry-leading brand of ceramic, porcelain, glass and metal tile as well as natural stone, large-format slab and countertop products. Daltile products are distributed through over 250 company-owned sales service centers, stone slab yards and gallery design centers that service a robust network of trade customers. Dedicated to innovative product development and distinguished style, Daltile provides a rich palette of quality products created to inspire residential and commercial designs. For more information, visit daltile.com and follow Daltile on Facebook, Twitter and YouTube.