Held for the seventh year running as part of efforts to strengthen relations between exhibitors at Cersaie and international business players, the Cersaie Business project will attract delegations of leading architecture firms and contract furnishing companies to Bologna during the five-day exhibition.

The initiative is organised by Cersaie and the Italian trade agency ITA with the aim of promoting ever greater involvement on the part of leading international influencers and specifiers from the design world, thereby creating networking opportunities between these players and the top Italian ceramic and bathroom furnishing producers exhibiting at the show.

This year the International Exhibition of Ceramic Tile and Bathroom Furnishings will be attended by around a hundred key players from the USA, Canada, Hong Kong, the Gulf region, France, Germany, the UK, Austria, Switzerland, the Netherlands and Benelux.

The heart of the Cersaie Business initiative will be the Business Lounge located in the fairground’s Services Centre (First Floor, Block B), which will serve as a meeting, info and refreshment point.

Delegates will take part in institutional events held during Cersaie and will also have the opportunity to visit the Sassuolo ceramic district and major local attractions.