Dallas, TX – February 22, 2017 – At this week’s Abbey and Floors To Go tradeshows, Daltile, Marazzi, and American Olean are showcasing new, “Good, Better, Best” merchandising displays to help dealer partners increase their sales of wood-look and marble-look tile products. The displays are part of the brands’ new Selling Made Simple program.
“At this show, we are showcasing an innovative and effective approach to selling,” said April Wilson, director of brand marketing, Dal-Tile Corporation. “For each of our brands (Daltile, Marazzi, and American Olean), we now have displays that showcase a ‘Good, Better, Best’ selling story. Three tiers present strong and distinct value propositions as well as highlight the advantages of tile. This selling story benefits both the homeowners and the dealer partners who are guiding customers through the sale. Each brand’s program is tailored to the unique positioning of the individual brand. Our ultimate goal is to help our retailers increase their sales through effective merchandising systems such as the ones launching this week.”
Daltile is the industry-leading brand of ceramic, porcelain, glass and metal tile as well as natural stone, large-format slab and countertop products. Daltile products are distributed through over 250 company-owned sales service centers, stone slab yards and gallery design centers that service a robust network of trade customers. Dedicated to innovative product development and distinguished style, Daltile provides a rich palette of quality products created to inspire residential and commercial designs. For more information, visit daltile.com and follow Daltile on Facebook, Twitter and YouTube.
With a bold vision for the future, Marazzi built the first Italian-owned ceramic manufacturing plant in the U.S. in 1982, assuring domestic access to world-renowned technology and style. Manufacturing a vast array of quality tile products, including porcelains, glazed ceramics, glass mosaics, natural stones and metallics, the brand continues to evolve for the savvy homeowner and designer. Bold, daring and occasionally over the top, Marazzi provides captivating designs that integrate Italian style into exciting and imaginative environments. For more information, visit marazzitile.com and follow Marazzi on Facebook, Twitter, Pinterest and YouTube.
About American Olean
Since 1923, American Olean has been offering an extensive array of quality tile products. Through an appealing selection and a trusted network of industry professionals, American Olean empowers the creative visions of residential and commercial design and construction. For more information, visit americanolean.com and follow American Olean on Facebook, Twitter, Instagram, Houzz and Pinterest.