Article Number: 9872
Bloggers Select Quick-Step For Transformation
Dallas, TX – February 17, 2017 – As part of Quick-Step’s recently launched “RoomUP Blogger Challenge”, a design duo known for their style of “Modern Vibrancy” selected Quick-Step’s White Wash Oak as a key part of their garage-to-office transformation project. Consumers are invited to follow the duo’s RoomUP Blogger Challenge project on the Quick-Step Style Blog at quickstepstyle.com/RoomUP.
Meet The Bloggers
Classy Clutter is run by two best friends, Mallory and Savannah. The blog was created as a way to document all things creative with an emphasis on home décor, DIY projects, crafts, recipes, organizing, and life. Classy Clutter’s style is self-described as “Modern Vibrancy”.
Before
“When I purchased my house, I quickly realized the potential that our garage had,” said Mallory of the design blogging duo Classy Clutter. “I decided on our first walk through, before the
house was even ours, that I would convert the ‘third car’ spot of the garage into my office.”
Her Flooring Choice & After Photos
Mallory wanted her new office to reflect her unique personality and design style so she planned to use a bold, jewel tone color palette with vibrant pieces and gold metallic accents. To ensure her furniture and décor would really stand out, she said that she wanted a very light, almost white floor. Her flooring choice was Quick-Step’s White Wash Oak from the Reclaimé collection. Quick-Step’s White Wash Oak laminate planks offer the visuals and charm of a floor constructed from reclaimed, vintage wood that has been white-washed by hand.
“Reclaimé’s White Wash Oak laminate planks are on pace with the latest design styles and trends in the home decorating market,” said Paij Thorn-Brooks, vice president of brand marketing for Mohawk Laminate & Hardwood. “Three of the biggest trends in hardwood flooring right now are time-worn visuals, strong character looks, and wide/long planks. Our White Wash Oak’s sophisticated design, texture, and large plank size satisfy all of these design needs with unmatched realism and expansive style.”
“Reclaimed hardwood floors add an attractive level of style and artistry to a room,” added Thorn-Brooks. “The roadblock most consumers run into is that reclaimed wood is scarce, so reclaimed hardwood prices are high. An exciting solution is Quick-Step’s Reclaimé collection that provides consumers with the rich visuals of reclaimed wood at an attractive price. Homeowners, including those who have never considered laminate, see our products such as Quick-Step’s Reclaimé White Wash Oak as an economical yet fashionable way to bring the visual and charm of a reclaimed hardwood floor into their homes, at a price that fits within their decorating budget. The levels of realism, sophisticated design, and texture make it difficult for a consumer to tell the difference between a Reclaimé White Wash Oak laminate plank and reclaimed wood.”
Quick-Step’s RoomUP Blogger Challenge
“Influencer marketing campaigns, such as Quick-Step’s RoomUP Blogger Challenge, help reach consumers in the important digital space where they are already going in search of inspiration and advice from a trusted third-party source,” said Thorn-Brooks. “As with all of our marketing efforts, the ultimate goal of Quick-Step’s RoomUP Blogger Challenge is to help our retailers increase their sales of Quick-Step products.”
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2016 Floor Focus Retailer Survey - #1 Design, #1 Quality, #1 Service (7th consecutive year); 2015 Award Of Excellence - Laminate Manufacturer Of The Year (5th consecutive year); 2015 Dealers’ Choice Award - Best New Laminate Product Of The Year (5th consecutive year); and 2015 RECO Market Intelligence Report - #1 Quality. The Quick-Step brand is a division of Mohawk Industries. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit us.quick-step.com for more details.
Meet The Bloggers
Classy Clutter is run by two best friends, Mallory and Savannah. The blog was created as a way to document all things creative with an emphasis on home décor, DIY projects, crafts, recipes, organizing, and life. Classy Clutter’s style is self-described as “Modern Vibrancy”.
Before
“When I purchased my house, I quickly realized the potential that our garage had,” said Mallory of the design blogging duo Classy Clutter. “I decided on our first walk through, before the
house was even ours, that I would convert the ‘third car’ spot of the garage into my office.”
Her Flooring Choice & After Photos
Mallory wanted her new office to reflect her unique personality and design style so she planned to use a bold, jewel tone color palette with vibrant pieces and gold metallic accents. To ensure her furniture and décor would really stand out, she said that she wanted a very light, almost white floor. Her flooring choice was Quick-Step’s White Wash Oak from the Reclaimé collection. Quick-Step’s White Wash Oak laminate planks offer the visuals and charm of a floor constructed from reclaimed, vintage wood that has been white-washed by hand.
“Reclaimé’s White Wash Oak laminate planks are on pace with the latest design styles and trends in the home decorating market,” said Paij Thorn-Brooks, vice president of brand marketing for Mohawk Laminate & Hardwood. “Three of the biggest trends in hardwood flooring right now are time-worn visuals, strong character looks, and wide/long planks. Our White Wash Oak’s sophisticated design, texture, and large plank size satisfy all of these design needs with unmatched realism and expansive style.”
“Reclaimed hardwood floors add an attractive level of style and artistry to a room,” added Thorn-Brooks. “The roadblock most consumers run into is that reclaimed wood is scarce, so reclaimed hardwood prices are high. An exciting solution is Quick-Step’s Reclaimé collection that provides consumers with the rich visuals of reclaimed wood at an attractive price. Homeowners, including those who have never considered laminate, see our products such as Quick-Step’s Reclaimé White Wash Oak as an economical yet fashionable way to bring the visual and charm of a reclaimed hardwood floor into their homes, at a price that fits within their decorating budget. The levels of realism, sophisticated design, and texture make it difficult for a consumer to tell the difference between a Reclaimé White Wash Oak laminate plank and reclaimed wood.”
Quick-Step’s RoomUP Blogger Challenge
“Influencer marketing campaigns, such as Quick-Step’s RoomUP Blogger Challenge, help reach consumers in the important digital space where they are already going in search of inspiration and advice from a trusted third-party source,” said Thorn-Brooks. “As with all of our marketing efforts, the ultimate goal of Quick-Step’s RoomUP Blogger Challenge is to help our retailers increase their sales of Quick-Step products.”
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2016 Floor Focus Retailer Survey - #1 Design, #1 Quality, #1 Service (7th consecutive year); 2015 Award Of Excellence - Laminate Manufacturer Of The Year (5th consecutive year); 2015 Dealers’ Choice Award - Best New Laminate Product Of The Year (5th consecutive year); and 2015 RECO Market Intelligence Report - #1 Quality. The Quick-Step brand is a division of Mohawk Industries. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit us.quick-step.com for more details.
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