%>
Article Number: 8876
Armstrong Welcomes Sacramento Flooring Carpet One as an Elite Retailer
Gold River Flooring Companies and Armstrong World Industries, Inc. today announced the inclusion of Sacramento Flooring Carpet One into the Armstrong Elite Retailer program. Armstrong Elite flooring showrooms are hand-selected retailers that display the broadest selection of Armstrong flooring in every product category from hardwood to vinyl sheet, from laminate to luxury vinyl tile.

Sacramento Flooring Carpet One is one of the Sacramento Valley’s premier flooring providers for homes and businesses. Located in East Sacramento, it is an extension of Gold River Flooring Companies, a locally owned retailer that has provided sales and service to customers in Sacramento, Roseville, Folsom, Elk Grove, Davis and surrounding communities for over 21 years. As an Elite Retailer, Sacramento Flooring Carpet One provides exclusive services to customers on Armstrong products that include extended warranties, a 30-day Satisfaction Guarantee and the latest product updates.

As a requirement of the program, Elite Retailers go through extensive training that allows them to specialize in Armstrong product knowledge and installation expertise.

“Flooring is a major purchase decision and buying from salespeople trained and knowledgeable that also care makes a big difference,” said Steve Staikos, National Sales Manager, Strategic Accounts, Armstrong.

Sacramento Flooring Carpet One is the third store within Gold River Flooring Companies to become an Armstrong Elite Retailer, allowing the benefits of the program to be shared across the company’s network of stores. New Elite merchandising displays will be added to the Sacramento showroom to provide an even wider range of hard surface floor covering options for customers to choose from. An additional benefit of the program for the retailer is that the store is co-branded on Armstrong.com which also helps to provide qualified leads direct to the retailer.

“Finding the right floor for each customer is our goal and the personalized customer service delivered by an Elite Retailer is certain to deliver the best customer experience,” said Staikos. “Partnering with a brand like Armstrong brings credibility and trust, and helps deliver consumers to a retailer’s doorstop.”

For further information, on Sacramento Flooring Carpet One, Gold River Flooring Companies, please visit www.goldriverfloors.com . To learn more about Armstrong, visit www.armstrong.com.

About Armstrong World Industries
Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors and ceilings. Based in Lancaster, Pa., Armstrong operates 35 plants in eight countries and has approximately 8,700 employees worldwide. For more information, visit www.armstrong.com.