Article Number: 8822
Armstrong & Bruce are Featured Products in NBC’s New Competition Series, “American Dream Builders” with Nate Berkus
Lancaster, Pa., March 27, 2014 – Armstrong® and Bruce® flooring, two venerable flooring brands, join the premier season of NBC’s bold new one-hour reality competition series, “American Dream Builders,” hosted by renowned designer Nate Berkus. The show premiered March 23rd and can be seen on Sundays at 8/7c.
Each week the contestants will be pitted against each other in two massive, transformative home-renovation projects. They will be asked to redesign and renovate the space from the inside out - all in a matter of days, ultimately competing for a cash prize of $250,000.
From Spanish to Tudor to midcentury modern, the designers will be expected to produce sweeping home renovations that bring a fresh, modern sensibility while remaining true to the home's innate charm and design characteristics.
“We are delighted to work with the incredibly talented American Dream Builders team, and to have our products considered by interior designers from across the country,” says Mara Villanueva-Heras, vice president, marketing, Armstrong Floor Products. “People are feeling more confident and inspired to make changes to their homes, not only to increase the value, but more importantly to enhance their quality of life and find products that fit their lifestyles and tastes. With a legacy of more than 150 years, Armstrong is among the best known names in flooring, and the Bruce brand has a long standing history as the #1 most used brand by builders. Our brands are associated with the attributes that people hope to find in flooring: quality, performance, trustworthiness and good value for their money.”
In addition to flooring, Armstrong Residential Ceiling products also were selected by show designers as unique decorative ceiling and wall solutions in select episodes.
Showcasing the talents of the most accomplished designers and home builders in the country, "American Dream Builders" celebrates creativity and style while revealing magazine-worthy home transformations. As people are eliminated each week, the teams grow smaller, forcing the remaining players to take on even more responsibility.
Joining Berkus on the show as judges are Eddie George and interior design expert Monica Pedersen. George is a former Heisman Trophy winner (Ohio State University) and NFL all-pro (Tennessee Titans) who has now become a renowned landscape architect. Pedersen has appeared on several segments for "Today" as well as served as host on such HGTV shows as its popular "Designed to Sell." Berkus, George and Pedersen will review the finished work and determine which team achieved the best results. After facing the panel of judges, the losing team must send one member home. In the finale episode, the last two designers will take on renovations for two impressive Southern California homes, bringing their unique vision to life.
Viewers will be able to tour the homes virtually and purchase specific items that are featured in that episode. In addition, weekly prizes will also be given away to viewers, ranging from luxury household items to home makeovers, and cold hard cash. The series will culminate in the live finale where the two final contestants will each pull off a complete home rebuild and design on their own – implementing their own unique visions for a spectacular dream home.
For more information on “American Dream Builders” click here. For more information on Armstrong and Bruce products selected each week, visit http://www.armstrong.com/flooring/american-dream-builders.html?intcid=promo_AmericanDreamBuilders_HP.
"American Dream Builders" is produced by Universal Television in association with Steele Mill Productions, Inc. Berkus serves as executive producer along with Tom Shelly ("Love in the Wild," "Survivor") and Jason Ehrlich ("Ready for Love," "The Bachelor").
About Armstrong World Industries
Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors and ceilings. Based in Lancaster, Pa., Armstrong operates 35 plants in eight countries and has approximately 8,700 employees worldwide. For more information, visit www.armstrong.com.
Each week the contestants will be pitted against each other in two massive, transformative home-renovation projects. They will be asked to redesign and renovate the space from the inside out - all in a matter of days, ultimately competing for a cash prize of $250,000.
From Spanish to Tudor to midcentury modern, the designers will be expected to produce sweeping home renovations that bring a fresh, modern sensibility while remaining true to the home's innate charm and design characteristics.
“We are delighted to work with the incredibly talented American Dream Builders team, and to have our products considered by interior designers from across the country,” says Mara Villanueva-Heras, vice president, marketing, Armstrong Floor Products. “People are feeling more confident and inspired to make changes to their homes, not only to increase the value, but more importantly to enhance their quality of life and find products that fit their lifestyles and tastes. With a legacy of more than 150 years, Armstrong is among the best known names in flooring, and the Bruce brand has a long standing history as the #1 most used brand by builders. Our brands are associated with the attributes that people hope to find in flooring: quality, performance, trustworthiness and good value for their money.”
In addition to flooring, Armstrong Residential Ceiling products also were selected by show designers as unique decorative ceiling and wall solutions in select episodes.
Showcasing the talents of the most accomplished designers and home builders in the country, "American Dream Builders" celebrates creativity and style while revealing magazine-worthy home transformations. As people are eliminated each week, the teams grow smaller, forcing the remaining players to take on even more responsibility.
Joining Berkus on the show as judges are Eddie George and interior design expert Monica Pedersen. George is a former Heisman Trophy winner (Ohio State University) and NFL all-pro (Tennessee Titans) who has now become a renowned landscape architect. Pedersen has appeared on several segments for "Today" as well as served as host on such HGTV shows as its popular "Designed to Sell." Berkus, George and Pedersen will review the finished work and determine which team achieved the best results. After facing the panel of judges, the losing team must send one member home. In the finale episode, the last two designers will take on renovations for two impressive Southern California homes, bringing their unique vision to life.
Viewers will be able to tour the homes virtually and purchase specific items that are featured in that episode. In addition, weekly prizes will also be given away to viewers, ranging from luxury household items to home makeovers, and cold hard cash. The series will culminate in the live finale where the two final contestants will each pull off a complete home rebuild and design on their own – implementing their own unique visions for a spectacular dream home.
For more information on “American Dream Builders” click here. For more information on Armstrong and Bruce products selected each week, visit http://www.armstrong.com/flooring/american-dream-builders.html?intcid=promo_AmericanDreamBuilders_HP.
"American Dream Builders" is produced by Universal Television in association with Steele Mill Productions, Inc. Berkus serves as executive producer along with Tom Shelly ("Love in the Wild," "Survivor") and Jason Ehrlich ("Ready for Love," "The Bachelor").
About Armstrong World Industries
Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors and ceilings. Based in Lancaster, Pa., Armstrong operates 35 plants in eight countries and has approximately 8,700 employees worldwide. For more information, visit www.armstrong.com.
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