Article Number: 8158
Tuftex Introduces User-Friendly FloorView App
Dalton, Ga. - February 28, 2013- Tuftex Carpets of California announces the launch of the company's fun and interactive FloorView application. The user-friendly app enables users to choose from different carpet styles and integrate them into a digital room setting on their iPhone or iPad. The new room scene photo can be saved to a phone's library or sent via email to share the space visual with friends or family.
"Today's consumer is highly educated and has a variety of tools right at their fingertips to help make the right purchasing decision," said Bob Burton, divisional vice president for Tuftex. "With this fun new app, the consumer can pick from a selection of many carpet styles and colors by virtually placing their selection into one of our room setting options to help them decide if it's the look their envisioning. This is just another way we're making the shopping process interactive and inspiring."
With the Tuftex FloorView app, customers can choose a carpet product photo in several different formats, including a photograph that was taken from an iPhone or a carpet sample. They then choose from a variety of different room settings in the store preview app.
Tuftex FloorView is very simple to use:
1. Select a room setting
2. Select or photograph a flooring sample.
3. Save the photo to the library or send it.
The Tuftex FloorView app works on iPhone® and iPad®, running iOS 4.3 and newer. The app can be downloaded by typing "Tuftex" in the search box on iTunes® or the App Store application.
About Tuftex
Tuftex, Shaw Floors' premier brand, is a California carpet manufacturer known for its innovative color, design, quality and care for the environment. Tuftex Carpets of California is located in Los Angeles County, California. For more information, please visit www.shawfloors.com/tuftex.
About Shaw
Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world’s largest carpet manufacturer and a leading floorcovering provider with more than $4 billion in annual sales and approximately 24,000 associates worldwide. Headquartered in Dalton, Ga., the company manufactures and distributes carpet, area rugs, hardwood, laminate, resilient vinyl and tile & stone for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and Cradle to Cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit shawfloors.com.
"Today's consumer is highly educated and has a variety of tools right at their fingertips to help make the right purchasing decision," said Bob Burton, divisional vice president for Tuftex. "With this fun new app, the consumer can pick from a selection of many carpet styles and colors by virtually placing their selection into one of our room setting options to help them decide if it's the look their envisioning. This is just another way we're making the shopping process interactive and inspiring."
With the Tuftex FloorView app, customers can choose a carpet product photo in several different formats, including a photograph that was taken from an iPhone or a carpet sample. They then choose from a variety of different room settings in the store preview app.
Tuftex FloorView is very simple to use:
1. Select a room setting
2. Select or photograph a flooring sample.
3. Save the photo to the library or send it.
The Tuftex FloorView app works on iPhone® and iPad®, running iOS 4.3 and newer. The app can be downloaded by typing "Tuftex" in the search box on iTunes® or the App Store application.
About Tuftex
Tuftex, Shaw Floors' premier brand, is a California carpet manufacturer known for its innovative color, design, quality and care for the environment. Tuftex Carpets of California is located in Los Angeles County, California. For more information, please visit www.shawfloors.com/tuftex.
About Shaw
Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world’s largest carpet manufacturer and a leading floorcovering provider with more than $4 billion in annual sales and approximately 24,000 associates worldwide. Headquartered in Dalton, Ga., the company manufactures and distributes carpet, area rugs, hardwood, laminate, resilient vinyl and tile & stone for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and Cradle to Cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit shawfloors.com.
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