Consumer advertising can definitely help drive traffic to a particular store. However, it works best on a local level, where a retailer advertises products carried, services offered, etc.
Simultaneously, traditional media, such as print and television, can help drive consumers to a specific brand and/or retailer. Local print and television ads, especially, can help consumers decide where to buy, once they’ve made their product choice decision. Their decision may be made on information such as proximity to the project, the offering of design and/or installation services, and pricing and reputation of the retailer, to name a few.
Websites can also help drive traffic, especially if the website offers all the tools and information the individual needs to help make a flooring decision. Traditional media, such as print and television, do not give enough space or time to properly present detailed information to help consumers make flooring product decisions. That’s a gap that websites can fill, like our site at tarkettna.com. Sites with product design and color visualizers, product information, warranty information, inspiration, installation instructions, the ability to order samples and, of course, where to buy information can sway a customer’s decision.
With our roomvue, whether in the comfort of their homes or at the retailer showroom, customers have the advantage of being able to see how a new floor design might actually look in their homes before purchasing and installing the flooring. The program gives individuals an opportunity to experiment not only with their flooring choices, but to see how the choices fit in with different décor styles, in different rooms, all without having to bring numerous samples home.
For commercial customers, the site needs all of the above plus technical data, environmental information and a deeper level of product support, such as at johnsonite.com.
Promotions also help drive traffic to retailers but only if the consumer is made aware of them. Hanging a poster in the storefront window isn’t enough, even if the store is located on a main street with lots of traffic and the poster can easily be seen and read from the street.
Again, retailers need to do advertising on a local level and let consumers know there is a sale on a product they may be in the market for. Promotions may help drive the “where to buy” decision if they already know what they want to purchase.
Contact your local Tarkett representative for help.
Simultaneously, traditional media, such as print and television, can help drive consumers to a specific brand and/or retailer. Local print and television ads, especially, can help consumers decide where to buy, once they’ve made their product choice decision. Their decision may be made on information such as proximity to the project, the offering of design and/or installation services, and pricing and reputation of the retailer, to name a few.
Websites can also help drive traffic, especially if the website offers all the tools and information the individual needs to help make a flooring decision. Traditional media, such as print and television, do not give enough space or time to properly present detailed information to help consumers make flooring product decisions. That’s a gap that websites can fill, like our site at tarkettna.com. Sites with product design and color visualizers, product information, warranty information, inspiration, installation instructions, the ability to order samples and, of course, where to buy information can sway a customer’s decision.
With our roomvue, whether in the comfort of their homes or at the retailer showroom, customers have the advantage of being able to see how a new floor design might actually look in their homes before purchasing and installing the flooring. The program gives individuals an opportunity to experiment not only with their flooring choices, but to see how the choices fit in with different décor styles, in different rooms, all without having to bring numerous samples home.
For commercial customers, the site needs all of the above plus technical data, environmental information and a deeper level of product support, such as at johnsonite.com.
Promotions also help drive traffic to retailers but only if the consumer is made aware of them. Hanging a poster in the storefront window isn’t enough, even if the store is located on a main street with lots of traffic and the poster can easily be seen and read from the street.
Again, retailers need to do advertising on a local level and let consumers know there is a sale on a product they may be in the market for. Promotions may help drive the “where to buy” decision if they already know what they want to purchase.
Contact your local Tarkett representative for help.
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