NEW YORK—High above the bright neon lights that make up the Great White Way—a.k.a. Broadway— Tarkett’s FiberFloor was recently featured on the 60-foot Thomson Reuters sign that helps light up Times Square.

The fiber-backed residential resilient sheet collection was honored for earning a prestigious Best Buy rating from Consumers Digest magazine in its recent ‘Best Buys in Flooring’ issue.

Why the significance of such an honor? The publication reports that on average the Consumers Digest Best Buy rating is awarded to less than 3% of the competing models in any given product category.

“More than a million people a day walk through Times Square and stare up at some of the greatest brand messages in the world,” said Gary Finseth, director of marketing for Tarkett Residential. “We thought with having FiberFloor being selected as a leading consumer flooring solution, this was a fitting way to promote this prestigious recognition.”

In earning its designation in the Best Buy—economy- flooring selection, the Consumers Digest editors noted, “You would have to pay more than double the price to get as many color choices as Tarkett’s Easy Living line offers. The line’s three collections— Classic, Fun and Fashion—have the most varied selection of vinyl designs that we’ve seen.”

Finseth added, “Consumers shopping for flooring in this economy want a dependable floor that provides ongoing value. Smart homeowners are discovering that today’s fiber-backed resilient sheet flooring products aren’t their grandmother’s vinyl. The latest options, like FiberFloor, offer incomparable design, style and durability—at a price that doesn’t break their budget. These floors look great every day and resist scuffs, scratches, indentations and even water.”

For more information, call 800.367.8275.