SOLON, OH, NOVEMBER 7, 2024 — Global flooring manufacturer Tarkett was recognized for its excellence in marketing in the annual MarCom Awards, earning three Platinum and three Gold awards in the international competition.

Two of the Platinum awards honored Tarkett’s 2023 Design Days marketing initiatives, which featured cross-platform campaign activity and guerilla marketing tactics to drive foot traffic to Tarkett’s Chicago showroom during the tradeshow event.

Tarkett’s third Platinum was awarded to its website relaunch. Unveiled last summer, the new website prioritizes beautiful imagery and design inspiration for commercial interiors, enhancing the user experience with added functionalities and a streamlined design.

Tarkett’s “Made Right Means Johnsonite” brand campaign earned three Gold awards. Comprised of digital advertising, storytelling videos, social media posts, brochures and web content, the multi-faceted campaign reintroduced the Johnsonite name in a way that resonated with customers.

“We are grateful not only to the MarCom judges for these honors, but also to our incredible team who brought each of these projects and campaigns to life,” said Sonia Serrao, vice president of brand marketing for Tarkett North America.

Administered by the Association of Marketing and Communication Professionals, the MarCom Awards celebrate excellence in marketing and communications. The recognitions add to Tarkett’s growing list of marketing-focused accolades this year, which include multiple Hermes, Viddy and AMY awards.

About Tarkett
With a 140-year history, Tarkett is a worldwide leader in innovative and durable flooring and sports surface solutions, generating net sales of 3.4 billion euros in 2023. The Group has around 12,000 employees, 23 R&D centres, 8 recycling centres, and 34 production sites. Tarkett designs and manufactures solutions for hospitals, schools, housing, hotels, offices, shops, and sports fields, serving customers in more than 100 countries. To build “The Way to Better Floors”, the Group is committed to the circular economy and sustainable development, in line with its Tarkett Human-Conscious Design® approach. Tarkett is listed on the Euronext-regulated market (compartment B, ISIN: FR0004188670, ticker: TKTT). www.tarkett-group.com

Made Right Means Johnsonite
Since the early 1960s, the Johnsonite name has been synonymous in the flooring industry with lasting quality, creative flexibility, and unwavering integrity. With the category's broadest selection of patterns, textures, colors, and profiles—plus the ability to match any tailored palette with quick lead times and low minimums—Johnsonite will help you turn what used to be basic rubber tile and finishing accessories into fully coordinated design statements. https://commercial.tarkett.com/johnsonite

Every Step Matters
For years, Tarkett has raised the sustainability standards of the flooring industry. The company designs floors with transparency you can trust as it creates healthy impacts on indoor spaces and protects our air, water, soil, and every living thing. Tarkett’s ReStart® take-back and recycling program will either repurpose or recycle every type of flooring from any manufacturer. Its near-term science-based carbon emissions reduction targets have been validated by the Science Based Targets initiative (SBTi) and are fully aligned with the Paris Climate Agreement objective to limit global warming by 1.5 degrees Celsius. For more information, visit http://commercial.tarkett.com/sustainability.