Nurseryworks, the Los Angeles-based furnishings firm founded by Traci Fleming and Kaye Popofsky Kramer, celebrates the younger generation and their design-savvy parents with modern furniture, bedding, rugs, and accessories. Fleming and Popofsky Kramer launched their company to provide clean, simple, and modern furnishings for creating the ideal first environment, a vision that reinforced the nursery's relationship to the rest of the home decor.