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House of Carpets

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  • Tel: 608-362-7113
  • Tel: 608-362-7183
  • Fax: 608-362-7754
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  • House of Carpets
  • 1410 Cranston Road
  • Beloit, WI 53511
  • United States of America

Discover the Excellence of Flooring in Beloit: House of Carpets

A Legacy of Quality and Service

House of Carpets, located at 1410 Cranston Road, Beloit, WI 53511, has been a cornerstone of the Beloit community since 1966. With over five decades of experience, they have established themselves as the go-to destination for all your flooring needs. Known for their vast selection and mill-direct pricing, House of Carpets offers unparalleled value and service, making them a trusted name in the stateline area.

Unmatched Selection and Expert Advice

At House of Carpets, you'll find one of Wisconsin's largest selections of flooring, including over 500 rolls of carpet and vinyl, as well as a wide array of waterproof and luxury vinyl plank (LVP) flooring. This extensive inventory ensures that you can see, touch, and feel your flooring options before making a purchase, eliminating the need to wait for orders to arrive.

Their expert team, led by industry veterans like Brian Williams with 47 years of experience and John Rutledge with 28 years, provides insightful advice tailored to your specific needs. Whether you're looking for a durable option for high-traffic areas or a luxurious touch for your living room, the knowledgeable staff at House of Carpets will guide you through the selection process.

Climate Considerations for Optimal Flooring

Beloit experiences a diverse climate with hot summers and cold, snowy winters. House of Carpets takes this into account when recommending flooring options. For instance, their range of waterproof flooring is ideal for areas prone to moisture and spills, ensuring long-lasting durability even in the most challenging conditions. Additionally, their carpet selections include options designed to provide warmth and comfort during the colder months, making your home cozy and inviting year-round.

Commitment to Customer Satisfaction

House of Carpets prides itself on its customer-centric approach. The non-commissioned sales team ensures a relaxed shopping experience without any pressure. This commitment to service extends beyond the sale, with professional installation services that guarantee your new flooring is installed correctly and efficiently. Many customers have praised the team for completing projects ahead of schedule and with meticulous attention to detail.

Quality Brands and Exclusive Designs

As a Shaw Flooring Network retailer, House of Carpets offers exclusive styles, innovations, and promotions across all categories of flooring, including carpet, hardwood, laminate, vinyl, and tile & stone. They carry top brands such as Shaw Floors, COREtec, and Anderson Tuftex, ensuring that you receive high-end, designer-quality flooring that enhances the beauty and value of your home.

Visit House of Carpets Today

Experience the best in flooring by visiting House of Carpets in Beloit. With their extensive selection, expert advice, and commitment to customer satisfaction, they are ready to help you transform your home with beautiful, durable flooring. Call them today at 608-362-7113 or visit their showroom to explore the latest styles and innovations.

Transform your home with stunning new flooring from House of Carpets. Visit their showroom at 1410 Cranston Road, Beloit, WI, or call 608-362-7113 to speak with an expert today. Discover why they've been Beloit's trusted flooring provider for over 58 years!

Products: House of Carpets


Flooring Accessories
Adhesives
Athletic Surfaces
Carpeting
Ceramic/Porcelain
Installation Materials
Laminate Flooring
Vinyl/Resilient
Area Rugs
Specialty Floors
Paver/Quarry
Tools
Underlayment
Cushion/Padding
Wood Flooring
Fibers/Backing
Mats/Runners
LVT/LVP
Walls

Brands: House of Carpets


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Akro Floor Mats

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Akro is the inventor of the rubber-backed carpet mat, the 3'x3' interlocking kitchen mat, and is the patent holder for the special raised perimeter "Aqua Dam" used on the AquaTrap™ floor mat.

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Aladdin Commercial Hard Surface

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rom innovative design trends in LVT and resilient sheet products, Aladdin Commercial leads the industry as the preferred choice for commercial hard surface flooring. Is your project on a tight timeline? Our Quick Ship program delivers flooring in 10 business days or less.

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Anso® Nylon Carpet

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The Anso nylon family of brands became part of Shaw Industries when the Honeywell Carpet Fibers division was acquired by Shaw in late 2005.

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Azrock Solid Vinyl Tile

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Tarkett uses some of the most sophisticated technologies available to produce a broad range of resilient sheet and tile, linoleum, hardwood and laminate flooring products under the names Tarkett®, Azrock® by Tarkett, and Expressions™ by Tarkett. All of Tarkett’s commercial products are designed to meet the styling and installation needs of a diverse customer base, ranging from education and healthcare facilities to high-fashion retail stores and grocery stores.

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Capture Cleaner

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Now your vacuum can keep your carpets deep down fresh & clean without steam or shampoo. Capture. Nothing's easier or cleaner.

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Caress Carpet by Shaw

Website | Video

Caress is backed by Shaw Floors 20-year warranty with stairs included, offering lifetime stain & soil protection, including all pet stains. Caress has been reimagined to offer the best in style and design. All the softness you love...now in your carpet.

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Carpenter Cushion

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Carpenter started producing high quality flexible foam carpet cushion in 1963. Offering unparalleled quality, outstanding service, and innovative products for over 35 years, we provide a wide range of bonded and prime polyurethane products for residential uses, in addition to Omalon® and bonded carpet cushion for commercial uses.

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Cherokee Carpet Industries

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Since the beginning, Cherokee has maintained a sole focus on producing high quality, affordable broadloom carpeting. Continued expansion in extrusion and tufting equipment has facilitated our growth into a full line manufacturer of polypropylene, solution dyed nylon and solution dyed polyester products for every market segment.

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Congoleum® Vinyl Flooring

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For generations Congoleum flooring products have been an important part of America's homes.

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COREtec® Original

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The floor that started it all with our patented and revolutionary waterproof, rigid WPC core. Available in hundreds of styles and colors that provide comfort for life.

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COREtec® Pro

Website | Design Tools

Discover how COREtec® Pro Flooring delivers durability, sustainability, and design versatility for architects, interior designers, and facility managers. Perfect for high-traffic areas, COREtec® Pro is the ultimate flooring solution.

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Crain Cutter Tools

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Quality Installation tools for carpet, vinyl and laminate floors.

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Daltile® Tile

Website | Where to Buy

Daltile is the country's leading manufacturer and distributor of ceramic, porcelain tile & natural stone. Built on a tradition of outstanding design, quality, and service, we set the standard for the entire industry. For over 70 years and counting, we answer the question WHY TILE? with trustworthy tile for floor, wall, and countertop that is proudly made in the USA.

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DreamWeaver® Carpet

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Dream Weaver® is Engineered Floors’ retail carpet brand. Made with PureColor® technology, Dream Weaver carpet is infused with color, instead of dyed in it. Dream Weaver carpet fades less, resists stains more, and looks better longer than any other carpet.

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Engineered Floors® Dwellings

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Dwellings® serves the new home construction market. Using proprietary PureColor® technology, Dwellings provides durable solution-dyed carpets built for combating life’s toughest stains.

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Flexitec Vinyl Flooring

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Flexitec residential cushion back vinyl gives you the freedom to choose a floor that will enhance your unique style and stand-up to the wear and tear of everyday life

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Florida Tile

Website | Green

Florida Tile products are one of the greatest values in the industry. Our reputation is built on providing reasonably priced, design rich products to the tile market. Florida Tile products come directly from the earth. Because of this, we are particularly aware of our responsibility to help preserve the beauty and health of our planet and all its natural resources.

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Fusion Hybrid Floors

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Today, the greatest challenge with hard surfaces is to improve performance and aesthetics, while continuing to maintain and build customer satisfaction.

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Galaxy Carpet

Website

Galaxy Carpet by Mohawk is our collection of "wider-wide" products and unique product offerings. While a wide range of price points and styles are available, products in the Galaxy line tend to offer characteristics not available from other collections. Galaxy products are generally made of branded fiber, such as Stainmaster®, WearDated®, or Anso® nylon fiber creating an offering that is both functional and stylized.

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Gundlach Tools

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Beno J. Gundlach Company was founded in Belleville, IL in 1927.

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Horizon Carpet

Website

Horizon Carpets by Mohawk represents some of the most bold and unique styling options available in the marketplace today. While the Horizon product line covers most price points and styling options, Innovation, Color, and Functionality are the highlights of the products in the Horizon collection.

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Host® Cleaner

Website | Green

Whether you're a consumer or commercial customer, you'll find how to get your carpet the cleanest it can be-costeffectively. Host offers the products and services you need to protect and prolong the life of your carpet.

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Johnsonite® Commerical Flooring

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Discover Johnsonite® Commercial Flooring's innovative solutions for architects, designers, and facility managers. Learn how their sustainable and versatile flooring enhances commercial spaces' aesthetics and functionality.

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Kraus Luxury Vinyl Floors

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We are proud that, through the efforts of our employees, Kraus' main carpet and fiber manufacturing facilities in Waterloo, Ontario have developed a quality manufacturing system dedicated to continual process improvement.

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Lexmark Carpet Mills

Website

Carpet for every style, so you can make a space your own... We believe carpet should never be boring, and that your home deserves the best. That’s why our yarn system, which weaves color thoroughly through each strand that makes up your carpet, outlasts the competition...

LW Mountain Hardwood Flooring

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Welcome to L.W. Mountain, where your needs are our top priority.

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Mannington Adura® Flooring

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Adura is the next generation of luxury vinyl, and the fastest growing category in the flooring business. Why? Adura provides the look and elegance of wood, tile, or stone without the worry! Available in a variety of shapes, sizes, textures, and installation options, Adura delivers award-winning fashion to your home. With proprietary technology, Adura is engineered to look and feel like the real thing, easy to maintain, and is backed up by a limited lifetime residential/6 year light commercial warranty.

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Mannington Adura® Max

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Adura® Max is available in today’s most popular decors and features our innovative HydroLoc™ waterproof core—making it the perfect choice for your most challenging rooms.

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Mannington Charter Collection™

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Mannington laminate offers the most realistic wood and tile looks. Our laminate flooring is one of the most durable and environmentally friendly floors you can buy. And Mannington laminate offers all that...and more. Made from over 70% recycled content, using low-VOC inks and adhesives, Mannington laminate is FloorScore certified, ensuring good indoor air quality for your home.

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Mannington Resilient Vinyl Flooring

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Mannington Vinyl Floors prove that vinyl flooring can be both surprisingly fashionable and indisputably durable.

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Mannington Restoration Collection®

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One of the world’s leading manufacturers of fine flooring, Mannington Mills, Inc., based in Salem, New Jersey (USA)

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MAPEI Grout

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MAPEI offers the most complete line of products for surface preparation, ceramic tile & stone installation, floor covering installation, and products for concrete & masonry repair and construction.

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Marazzi® USA Natural Stone

Website

Make a bold style statement with natural stone tile. Its high-heat resistant quality, makes it ideal for kitchen backsplashes and fireplace accent walls. Available in a variety of unique colors and shades.

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Marquis Carpet

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Marquis Industries has grown to become a national carpet manufacturer. Providing value, styling, and service to our flooring dealers. We produce high quality polyester residential cut pile carpet in many styles and colors along with selected residential nylon styles.

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Marquis Luxury Vinyl

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Best Buy Flooring, a division of Marquis Industries, began operations in 1997 selling carpet closeouts and vinyl specials to stocking dealers across the country. Over the years Best Buy grew quickly by providing value floor covering products to our dealers.

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Metroflor Engage

Website | Design Tools | Install

Your home is a reflection of you. Your past. Your dreams. Your values. So when it comes to selecting flooring for your home, you deserve design options that let you express your own personal style.

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Metroflor LVT/LVP Flooring

Website

Metroflor vinyl floors provide elegant, natural looking, flooring solutions for many types of applications, including airports, hospitals, health care facilities, shopping malls, as well as within a home.

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Mohawk Carpet

Website | Where to Buy

More than anything, carpet manufacturers like Mohawk have your specific lifestyle in mind. That's why we innovated the softest, most family-friendly and pet-friendly carpets ever. Our carpet stands up to high-traffic wear and resists life's spills and stains like never before. With so many colors and textures to choose from, there's no reason to put off buying new carpet. With Mohawk, you're sure to find carpeting that suits both your lifestyle and your budget.

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Mohawk Commercial Flooring

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Believe in Better. It’s Mohawk Commercial Flooring's commitment and relationship to our customers. Our entire company is designed to support you at every step of your journey. Learn more about Mohawk Group. Karastan, Durkan, Mohawk

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Mohawk Hardwood Flooring

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Mohawk Hardwood Floors offers handcrafted beauty and exceptional quality by using the finest hardwoods and the exclusive CrystalShield™ finish. Available as Solid Wood Floors or Engineered Wood Floors.

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Mohawk Luxury Vinyl Flooring

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Mohawk SolidTech is a new generation of vinyl plank flooring that combines the strength and rich visual of hardwood with the fashion, durability, and cleanability of a luxury vinyl tile or plank.

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Mohawk RevWood Laminate

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Mohawk Laminate Flooring is designed for today's lifestyles. Beautiful Decorator Patterns; Installs Anywhere in the Home, Extremely Tough - the CrystalShield™ Finish is a rugged performer.

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Mohawk SmartStrand Carpet

Website

There’s good reason why Mohawk has been a trusted name in carpets for over a century; good reason why, today, we are the leading flooring producer and distributor worldwide. In a word, innovator.

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Mohawk SolidTech Flooring

Website

SolidTech Plus is 100% waterproof, easy to clean, stain resistant, and comes with a no gap guarantee. And no matter what kind of pets you have in your home, SolidTech Plus can handle them thanks to our unique All Pet Plus Protection warranty, covering all pets, all accidents, all the time – plus scratch protection.

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Mohawk Vinyl Flooring

Website

Luxury vinyl flooring is soft underfoot, easy to clean, and water resistant, making it a great choice for kitchens and areas that see a lot of action.

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MSI Luxury Vinyl Flooring

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Kid-proof, pet-proof, and low-maintenance, MSI LVT is flush with on-trend wood looks. From busy homes to light commercial spaces, the lineup also features an easy-install locking system, a CrystaLux™ Wearlayer, and coordinating trim.

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MSI Surfaces

Website | Design Tools

MSI is a proud member of the NKBA , the Natural Stone Institute, the Ceramic Tile Distributors Association, the National Minority Supplier Development Council (NMSDC), the Natural Stone Council (NSC), the All India Granites and Stone Association (AIGSA) and U.S. Green Building Council (USGBC).

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MSI Tile

Website | Tips

M S International, Inc. is a leading nationwide distributor of flooring, countertop, wall tile and hardscaping products.

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Naturelle Luxury Vinyl Tile

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Adore started making vinyl tiles in 1979 in a small factory next to its parent company's chemical plant.

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NOTRAX® Floor Matting

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Manufactured by Superior Manufacturing Group, Inc., NOTRAX® brand floor matting is well known throughout the industry for its premium quality, durability and style.

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Oriental Weavers Hospitality

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OW Hospitality is a Bespoke Axminster Carpet Manufacturer within the global Oriental Weavers group.

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Oriental Weavers Rugs

Website | Tips

Oriental Weavers provides a wide array of products ranging from area rugs in all sizes to wall to wall carpets for domestic use to custom made orders for the hospitality industry.Design and colour variety give us the capability to keep up with the latest fashion trends world wide and thus remain the number one rug and carpet manufacturer in an ever growing industry.

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Paramount Hardwood Floors

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Canadian Flooring Manufacturer - hardwood & laminate flooring distributor in Toronto, Mississauga, Ontario

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Pentz® Commercial Carpet

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Pentz® Commercial Flooring Solutions offers a wide array of commercial products including broadloom, carpet tiles, and planks, in fresh design options. Our technologically advanced fiber systems ensure that your carpet retains its appearance for longer, are easier to clean and resist most permanent staining.

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Phenix Carpet

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As a leading manufacturer of residential carpet, Phenix has been committed to producing the highest quality products. Our mission is to provide carpets that excite and enhance their consumer’s interior spaces with innovative and relevant designs that offer outstanding value. We seek to fashion, manufacture and deliver products that offer exceptional design aesthetics, value, quality, and service.

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Philadelphia™ Commercial Carpet

Website | Green

Philadelphia Carpets is Shaw's oldest and broadest product line. Philadelphia offers a broad selection of carpets designed for today's busy lifestyles that are both beautiful and affordable.

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Philadelphia™ Commercial Resilient

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Philadelphia Commercial Resilient offers high performance design and delivers maximum comfort, strength and stability.Waterproof and durable, resilient is an easy choice to suit virtually every commercial flooring installation and design preference.

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Queen Carpet

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Queen Carpets has been transforming homes for more than thirty years.

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Quick•Step Laminate Flooring

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Quick-Step flooring has earned the prestigious FloorScore certification for indoor air quality by passing the most stringent tests in the world. All Quick-Step products are officially FloorScore certified, giving families living on our flooring peace of mind that they are bringing a product into their home that meets strict indoor air quality standards.

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R2X Soil & Stain Repellent

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Worried About Stains?Relax with R2X, Shaw's soil and stain resistance technology.

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Rhody Rug

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The art of braided rug making is an old New England skill and we take great pride in following this tradition with every rug we make. We know that the discriminate buyer will recognize the detail payed to the quality and design of each product we produce.

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Roberts® Flooring Products

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Roberts is a leading manufacturer, marketer and distributor of a broad line of specialty tools and flooring related products for the home improvement and professional installer markets. A wholly owned division of Q.E.P., they market over 4,000 specialty tools and related products used primarily for surface preparation and installation of ceramic tile, carpet, laminate flooring, marble and masonry.

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Roppe Rubber Flooring

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Roppe Corporation has been in the flooring business since 1955. And, even though we’ve grown (we are the world’s largest rubber cove base manufacturer), our philosophy of business has not. It’s simple: We pledge to provide you, our customer, with the best in quality, service, and dependability, all the time, every time. With over 40 years of experience and commitment, we continue to supply the best.

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Shaw Carpet

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Like you, Shaw Floors is passionate about creating beautiful homes founded on innovative design and lasting function. We know that a beautiful room doesn’t happen by accident. Shaw offers more than 25,000 carpet styles and colors. That means your ultimate carpet choices will always reflect your own, unique vision.

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Shaw Carpet Bellera Collection

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Warm or cool tones, solids and patterns large and small. No matter which style you favor, you can count on BelleraTM.

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Shaw ClearTouch Carpet

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Shaw is pleased to introduce a line of carpets featuring the company's new ClearTouch® BCF PET with recycled content.

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Shaw Contract Flooring

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A part of Shaw Specified Commercial, Shaw Contract features broadloom products designed for evolving corporate environments.

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Shaw EverTouch Fiber

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This new generation of ultra-soft carpeting is gaining popularity across the country.

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Shaw Floorigami

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Floorigami is carpet made to make your life easier. It’s easy to work with, easy to clean, and oh so easy to love. Whether you’re looking to rework a space or add a punch of personality with a new custom-style rug, Floorigami installs with just a few tools and requires no installation experience. We’re not kidding. It’s just that simple.

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Shaw Floorté LVP Flooring

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At Shaw, luxury vinyl flooring—which we often call resilient—is our forte. So we’re calling our latest collection Floorte ™.

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Shaw Floorté LVT Flooring

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At Shaw, luxury vinyl flooring—which we often call resilient—is our forte.

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Shaw Hardwoods Flooring

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Shaw Hardwood Flooring offers consumers the timeless tradition of hardwood flooring with a wide variety of species, colors, and sizes. Shaw hardwood flooring brings Beauty and Strength to Any Room. See our Collection of Wood Flooring Stains and Grains.

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Shaw Laminate Flooring

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Shaw Laminate Flooring is naturally durable, making cleaning a breeze. Here, we’re going to give you the crash course on how to care for your Laminate flooring and keep it looking great for years. Our laminate flooring is approved for use over radiant heating systems. Coordinating moldings give your Shaw Laminate flooring a finish with flair. We have plenty of accessories to complete your unique look.

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Shaw Life Guard Carpet

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Life can be messy...especially for active households with kids & pets. LifeGuard carpet is worry proof and waterproof for a cleaner home.

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Shaw Resilient Vinyl Flooring

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Resilient Flooring - Exceptionally durable and easy to clean.

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Shaw Tile Flooring

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Shaw captures the ancient art of ceramics in its versatile collection of ceramic and porcelain tile products. Seven of our porcelain tile collections are manufactured with the environment in mind. At Shaw Floors, we are committed to doing the right thing for the environment, and we partner with Eco-friendly suppliers who share in that commitment. Working with like-minded companies is crucial to creating a healthier ecosystem by reducing the amount of natural resources we consume.

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Somerset Hardwood Flooring

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Somerset Wood Products is one of the largest manufacturers of Appalachian lumber and flooring in the midwest. Our corporate headquarters is located in Somerset, KY. We have two supporting production facilities, also located in the Somerset area, with a staff of over 300 employees. We also employ a full time forester, to oversee responsible forestry management practices that exceed Best Management Practice standards.

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Southwind® Carpets

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Southwind has maintained a sole focus on producing high quality, affordable broadloom carpeting, providing a complete range of residential and Main Street commercial carpets.

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Southwind® Luxury Vinyl

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Southwind only uses 100% virgin vinyl in their Luxury Vinyl products for superior durability and stability. Available in two installation methods, glue down or loose lay, there’s something to offer for every application.

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Tarkett Commercial VCT Tile

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Azrock Textile VCT boasts a contemporary textile modular visual with the traditional value and durability of vinyl composition tile.

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Versatrim

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Versatrim is the Leading Laminate Molding Brand in North America.

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Viking Hardwood Flooring

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Viking Hardwood Flooring meets all the above standards bringing you the finest quality and value. The Vikings of past history used the finest timbers of the world as a basic building block for their ships. These ships of quality took a trained and coordinated team to move and navigate the seas of the world. We have navigated the world looking for quality manufacturers and exotic species that will tempt your taste for good value, color, and style.

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Wear-Dated Carpet Fiber

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Wear-Dated Carpet Fiber - You'll Wear Out Before Wear-Dated Does.